Pharrell is on the boards for a new collaboration between Don Toliver and BTS’ j-hope, and he premiered it as he walked the runway during Louis Vuitton’s Men’s Fall/Winter 2025 show.
Going down in Paris on Tuesday (January 21), Skateboard P – who’s LV’s creative director of menswear – and his frequent collaborator Nigo closed out the show with the new track, titled “LV Bag.”
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In addition to both Don and j-hope in the audience, additional attendees included the Clipse, Travis Scott, Future, Shaboozey, Skepta and many more.
Listen to a preview of the song below.
While it’s unclear where the song will land for now, Don Toliver released his fourth studio album, Hardstone Psycho, back in June.
The album features appearances from Future, Travis Scott, Kodak Black, rising star Cash Cobain, legendary singer Charlie Wilson and Teezo Touchdown.
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Coming in at 14 tracks, the LP carries a biker theme which was featured in a new game mode of Fortnite.
The Houston native partnered with Epic Games to launch a special event called Hardstone, described as an “8v8 turf war between two rival biker gangs (Hardstone & Wolves M.C.)” with the add-on featuring music from the album as well as a fully customizable map and new, immersive gameplay.
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As for Pharrell, J. Cole recently debuted two unreleased songs he made with the superstar producer, including a song that even he admits would get him “canceled” today.
During a November episode of his career-recapping audio series Inevitable, the Dreamville rapper played two shelved tracks that they made for his 2011 debut album, Cole World: The Sideline Story.
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The first, titled “First Taste of Money,” finds a young Cole celebrating his financial come-up over a buoyant beat that sounds eerily similar to Clipse‘s “I’m Good,” a fact that Cole himself acknowledged in the episode.
“After [Pharrell and I came up with] the hook trying to write the song, I remember the struggles at that time of like, ‘What the fuck do I have to offer on a song like this?’ I think the answer was, ‘Not much,’” he admitted.
The second song, on the other hand, is one that Cole still “fucks with” to this day. The untitled track pairs braggadocious bars from the North Carolina native with a wonky beat that Pharrell “made in seven minutes.”
Of course, neither song wound up on Cole World: The Sideline Story, which Cole attributed to unwanted pressure placed on his studio session with Pharrell by his label, JAY-Z‘s Roc Nation.
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“It was incredible being [in the studio] with Pharrell [but] I think they hit him with the same energy like, ‘We gonna send Cole to you, we need one.’ And I think that ruins [the magic],” he opined.
“If I would’ve got in with Pharrell on my own time with no pressure, I think it would have been amazing. But it was tainted with the pressure — from his side and from my side. Even with that, though, it was still a hella enjoyable experience.”
