Jaybo, the animated character from JAY-Z’s “The Story of O.J.” music video, is prepped to take on a life of his own now that legal docs have been filed.
TMZ reports that JAY-Z’s S. Carter Enterprises recently filed documents to trademark Jaybo, a character influenced by Sambo (featured in “The Story of Little Black Sambo,” a children’s book from 1899 that is generally considered to be racist because of its illustrations) and Dumbo (the Disney character from the 1941 film that has also been accused of making racist characterizations).
Among the items Jaybo’s mug could be featured on are T-shirts, cocktail shakers, dinnerware, and blankets.
“The Story of O.J.” served as the first visual to be released from JAY’s 13th studio album, 4:44. DX also named it among the Best Rap Videos Of 2017.
The song drew some criticism, including from the Anti-Defamation League. The Jewish organization expressed its concern over the characterization of “Jewish people” owning “all the property in America” in the lyrics. A slew of rappers also took offense to JAY’s money phone putdown.
In his breakdown of the song for iHeartRadio, JAY said: “The Story of OJ’ is really a song about we as a culture, having a plan, how we’re gonna push this forward. We all make money, and then we all lose money, as artists especially. But how, when you have some type of success, to transform that into something bigger.”
Despite the controversy, “The Story of O.J” is up for three Grammys on January 28: Record of the Year, Best Rap Song, and Best Music Video.
Watch the video below.
What does O.J Simpson think of all of this?
i care. said no one. anywhere.
you care because you posted clown
guess you got me there. thanks for caring to point that out.
How does making a post make you “care” tho??
This is how King HOV stays rich, by trademarking what’s his, not like broke ass Nas, who gets taken advantage of, not getting a cent from sampling his voice.
He stays rich by marrying Beyonce. God knows he’s not making any money from Tidal or Roc Nation.
You either live under a rock or in denial if believe is rich because he’s married to Beyonce. You don’t have to like him as a artist but his business and music accomplishments speaks for itself.
“He stays rich”. Just because he made millions from Albums, touring and Live Nation 360 deal doesn’t mean he has the hundreds of millions that Beyonce tours bring in, to keep him in the lap of luxury, while he makes little to no money from his current business ventures.
Jay stays rich off of Beyoncé’s coattails. Roc Nation and Tidal aren’t doing shit. Plus his last five albums have been trash. Nas already lyrically destroyed this dude so quit talking like Jays on his level.
Hov stay rich because he’s one smart dude. Haters saying he got rich because of Beyonce? ? Don’t make me laugh, Jay was already rich before Bey, also his tour Grossed $44mill, where was Bey in that? Stop hating a black man but instead learn from him.
And all that tour money went back to Live Nation to pay for his upfront 360 deal. While Beyonce tours will gross hundreds of millions. Hov stays rich because of Beyonce cash flow and he’s hoping one of his business ventures will eventually pay big money but until then he’s living off of Beyonce money, that doesn’t he isn’t personally rich but cash flow wise Beyonce brings in more money off one tour then what he has worth in his companies.
You’re just a hater dawg. But I gotta warn you, hating on Jigga is a bad move because dude is a walking, talking W!
Not even a Jay fan like that but he was holding his own before Beyonce. Ofcourse marrying her elevated his status but he was already one of the most “successful” rappers out
So he wants to trademark a racial oriented cartoon charecter with out of proportion physical traits that revive the racist cartoons of old? This jays way of owning a slave?
Shut up. Just shut up. !!!! So sick of u
A gun will blow those voices outa your head my man
What a nice guy you must be
Smart ,probably just making sure nobody uses this to make money off him
Cut Nas some cheques for giving you the idea “Jigga Bo!” haha nah I playin, good move add blu ivy and make a cartoon series!
Anyone find it funny that Jay Z is copying Beyonce “Visual Album” shit?