Cannabis data recently showed only 3 percent of the United States’ market share is owned by African Americans.
JAY-Z is doing his part to change the racial status quo in conjunction with the Parent Company, California’s leading distributor of cannabis (including his own Monogram brand).
On Monday (August 16), the Parent Company appointed Troy Datcher as its CEO, making him the first Black CEO of a major public U.S. cannabis organization.
JAY-Z Named CVO Of Cannabis Company Weeks After Starting His Own
“This is a chance to partner with cultural powerhouses like JAY-Z and Desiree Perez to rectify the wrongs of prohibition, eradicate antiquated laws and create a new cannabis infrastructure rooted in diversity, equity and justice for our communities,” Troy Datcher said in a statement. “Together, we can shape a legal cannabis industry that is reflective of our entire culture in California and beyond.”
Roc Nation CEO Desiree Perez, who also is the Parent Company’s Social Equity Officer, added, “Troy’s business acumen, strategic thinking and leadership skills are invaluable qualities that will be critical to our organization’s growth. He understands and embraces the unique responsibility we have to redefine the cannabis industry and establish a new precedent for cannabis entrepreneurs to build successful businesses. I look forward to watching him grow into this position and take the Parent Company to new heights.”
JAY-Z will continue to serve as Chief Visionary Officer and current Parent Company CEO Steve Allan will assist with the transition.
The Reasonable Doubt legend’s hand in the cannabis industry has extended to nearly all his fingers since launching MONOGRAM in October 2020.
In addition to his CVO role, he launched a nationwide onslaught against lopsided marijuana laws from state to state, calling the legal dilemma a “hypocrisy.”
As for the music front, he personally playlisted several 420 classics within his now-sold TIDAL streaming service.
not really the most moral thing to do for people. drugs almost destroyed my life. i would smoke a joint of legal high every ten minutes of every hour of every day for roughly about one year. i would go to chinese restaurants every day of every week for one year because i wanted and needed advice from the chinese triads. but then the drugs made me afraid. i thought i had to have the drug to keep me calm (people coughing and clearing throats etc…) when eating chinese food. eventually, i went to prison partly because of my drug use back then but i was there two teenaged girls conspired against me proposition for sex and the experimental drug was fucking me up like i would do things i wouldn’t normally do. there were people i bought my legal highs from i was being put on experimental drugs and probably expensive experimental drugs. these drugs were leading me to self destruction. why not get some fresh air and hit the driving range why not wash the car. why not alternative drug free pain relief. thank you for reading.
You made it thru, King. Social media won’t understand bruh
Weed isn’t for everyone.
Shut up, bot.
Lol wut?
Leave it to the ditsoon’s to create goofy milestones.
“helps makes” smh
A win for black Twitter folk but not for black interests as a whole. Dude won’t bring prices down, expand options, reduce the stigma, or anything like that. But it’s a feel good story cuz of name recognition. Lol
All they are doing is overcharging Jay Z fans for mediocre overpriced weed under the guise of social justice. These are culture vultures and sadly most sheep will buy the bullshit they selling.
Bitch, stop whining.
Sounds like you are one of those sheep. Is reality too hard for you to comprehend? Keep drinkin the Kool-Aid you simp. I’ll continue enjoying a better life than yours ?
well the black market we know how that goes.
This brotha can hear things miles away.
also the first bunny to become CEO
‘Chief Visionary Officer’ LoL that is literally the gayest title ever
these folks not blacc anymore
first black cannabis CEO? lol I beg to differ
To Evan: Cannabis is an herb, plant, flower instead of a DRUG!! Sounds like your issues had to do with something else other than cannabis. The article is about how wack of a person jayz.
Furthermore, it’s just another a Rich Man’s Trick.
dude lool like he never sold a sack in his life or smoked one, dispensaries out mostly a joke now its obvious who owns them neva particiapted either need 500K just to get in the door was cool for a minute but back to black market for most only thing they got going is convenience and not by much way to commercial they dont giv a ef about us
rather get my corona virus vaccine….