Pusha T season is approaching. The G.O.O.D. Music MC got the ball rolling for his fourth studio album this past weekend by giving fans a glimpse at the potential cover art, as well as a healthy preview of new music.
On Sunday (January 23), King Push took to Instagram to post a grainy photo of Lana Del Rey with her face concealed by a mound of white residue (if you know you know). The “Florida Kilos” singer has referenced cocaine in her music throughout her career.
The picture — which evokes the Whitney Houston-referencing album cover for his previous LP, 2018’s DAYTONA — was paired with a 51-second snippet of a hard-hitting new song that finds Push name-checking Missy Elliott, Diet Coke, former NFL player Don Bishop and JAY-Z‘s “Imaginary Players.”
Accompanying footage shows the Virginia Beach native rapping along to the unreleased song at a party in Paris attended by Kanye West and his new girlfriend Julia Fox, as well as Pusha’s manager Steven Victor and Justin LaBoy.
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Another snippet of the song hears Pusha T spin a classic JAY-Z and Diddy collaboration into a coke rap bar. “Snow’s a must, the nose adjust/Young G’s like we Hov and Puff,” he raps over the thumping, ’90s-inspired production.
It appears the former Clipse member played more material from his forthcoming album at the star-studded party, with Steven Victor sharing a snippet of another song on his Instagram Stories.
“Didn’t have to reinvent the wheel, just a better design/Critics is out of his mind, haters is out of his mind/Yet, always where the money’s at,” Push raps over bouncy, soul-sampling production that would sound at home in Wu-Tang Clan’s catalog.
Pusha T fans also got a taste of his appearance on BAPE founder NIGO’s upcoming album I Know NIGO on Sunday. The 44-year-old sat front row at NIGO’s Kenzo Paris Fashion Week show, where another unreleased track from his stash rang out through the speakers.
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“Extracurricular art buyer, 812 ‘Rari driver/Spent six just to make the roof Harry Potter/Kilogram Kickstarter, push a brick harder/Left my elbow in the pot à la Vince Carter,” he spits.
Pharrell, Tyler, The Creator, Kid Cudi, Lil Uzi Vert, A$AP Rocky, Fam-Lay and Teriyaki Boyz are also set to feature on the NIGO-helmed project.
The ever-confident Pusha T has set expectations sky high for his forthcoming album. “I think I’ve topped DAYTONA for sure,” he declared in an interview with Billboard in October. “One-thousand percent.”
Pusha T Says Upcoming Album Tops 'DAYTONA' By '1000 Percent'
Looking to back up that bold claim, King Push has sourced beats from his two most trusted producers: Kanye West, who produced the entirety of DAYTONA, as well as hits like “Numbers on the Boards”; and The Neptunes, who soundtracked the Clipse’s first two albums, 2002’s Lord Willin’ and 2006’s Hell Hath No Fury.
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Further details surrounding the project remain scarce, but all signs point to a new Pusha T album arriving soon.
