Iggy Azalea’s brand new video for “I Am The Stripclub” manages to find a way to pack stripper escapades in the back of a truck with the ballroom group House Of Balmain but also has drawn plenty of controversy on social media.
The video, co-directed by Iggy and Thom Kerr, finds Iggy rocking a black wig and bodysuit while simultaneously having a tan which made her appear darker than her usual complexion. Fans immediately called out Iggy for “blackfishing,” a term coined by journalist Wanna Thompson about non-Black men or women utilizing Black features to pass off a certain image.
After clothing company boohoo posted a still photo from Iggy’s “I Am The Stripclub” video, fans reacted en masse.
“You are telling me that THIS is Iggy Azalea?” one Twitter user wrote. “When will the blackfishing cease? When.”
You are telling me that THIS is Iggy Azalea? When will the blackfishing cease? When. https://t.co/kt2eXtPJSB
— bb-ace (@kandacesays) July 2, 2021
The newest single from Iggy’s upcoming End Of An Era album comes on the heels of the launch of her Parfum De Azalea fragrance line and the first signature scent, Devil’s Advocate. The fragrance line has been a year in the making for the Australian rapper and detailed her debut fragrance was meant to “embrace the duality of yourself.”
Watch the video for “I Am The Stripclub” above and see more reactions to Iggy’s look below.
And again, the way industries normalize blackfishing is wild AF. https://t.co/h2kkotmJBn
— Mikki Kendall (@Karnythia) July 3, 2021
I’m not hungry. https://t.co/joPhAVsoKL
— Kelechi (@kelechnekoff) July 2, 2021
No. She’s Blackfishing https://t.co/jXkgOdeL3g
— SAMEYA (@Sammie_Ware) July 2, 2021
Every other race in the world wants to be Black.
Knowing you can’t compete where don’t compare must be tough.. i cannot relate. https://t.co/QGB6maYy0c
— Crab Leg Luxury. (@ScottieBeam) July 2, 2021
She ain't serving nothing but black face and cultural appropriation https://t.co/Dk6BXhkKXk
— Black Women's Lives Matter. Carolyn Hinds (@CarrieCnh12) July 2, 2021
They really don’t make white women in shades of eggshell or ivory anymore https://t.co/CU8i7aosds
— 5hahem (@shaTIRED) July 2, 2021
who’s this? i thought iggy azalea was white https://t.co/QlwfFtAf7n
— m (@itsmxriel) July 2, 2021
You mean Niggy Azalea?? https://t.co/1AxyN1NS5x
— ???? ?????? ???? (@edenofnubian) July 2, 2021
white woman of color https://t.co/yMnnV0FKZ2
— mundinho bota puere (@miran__ds) July 2, 2021
yeah, serving blackface ? https://t.co/JuO0szzNLa
— ✨ alpha's tonsils, uvula and taste buds ✨ (@greatgalaktyka) July 2, 2021
Why can't white women just be white? https://t.co/167LoHSsr3
— Queen Thicktoria, Esq. (Paid Advertisement) (@VeeCeeMurphy76) July 2, 2021
she should not be the same shade if not darker than saweetie https://t.co/KruCueQzCv
— pretty girl (@meekonline) July 2, 2021
Cardi Kardashian looks good here! ? https://t.co/yhacRo2tfI
— THE LOVE ISLAND SOCIALIST?? (@EhisIlozobhie) July 2, 2021
rachel dolezal walked so iggy could run https://t.co/V4reQOLPKP
— ◍ ◯ Garrett (@smilingnodding) July 2, 2021
serving blackface https://t.co/w6tjalgRUO
— suellen (@latindrzzy) July 2, 2021