Wiz Khalifa is extending the lifespan of one of his lucrative businesses in a major way. On Tuesday (April 20), Wiz Khalifa and Tryke Companies announced a new 10-year deal after their latest contract was up.

The new deal marks a long-term partnership between Wiz and Tryke Companies that sees the Pittsburgh rapper’s line of recreational marijuana products, Khalifa Kush, expand throughout the Southwest region of the United States.

“We’re excited to expand our footprint of the Khalifa Kush brand ensuring quality, authentic Khalifa Kush products are on the shelves of all the top dispensaries in Nevada, Arizona and Utah for the next decade,” said Wiz Khalifa in a statement.

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According to Tryke Companies CEO Adam Ryan, there was no doubt in getting this deal done thanks to the success Khalifa Kush has seen over the years.

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“The entire Tryke team is thrilled to have this opportunity to expand our longstanding partnership,” Ryan said in a statement. “The Khalifa Kush brand has consistently proven its ability to attract customers and drive sales, and our high-quality products have delivered on the lofty expectations of this premium brand. We look forward to introducing more KK products and strains in the years to come.”

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The new 10-year deal has the two companies planning an extensive southwest takeover that has the Khalifa Kush strain expand its current footprints in Nevada, Arizona and Utah. Arizona is getting the most focus though as the state is seeing its recreational market grow significantly. The Khalifa Kush brand offers consumers a full line of flower, pre-rolls, vapes, edibles, and concentrates.