Recognition from J. Cole is presumably one of the best forms of accolades for a rising rapper from Cole’s hometown of Fayetteville, North Carolina — and that’s exactly what Morray got. The burgeoning artist released his new single “Quicksand” on Thursday (October 29) and received instant praise from the Dreamville Records boss who commented on one of his Instagram posts.
“This shit AMAZING,” Cole wrote, along with a bunch of mind blown and rocket emojis.
In response to the approval, Morray said, “Damn bro blessed g thank you so much.”
Produced by Ant Chamberlain and Brandon Buttner, “Quicksand” is Morray’s first ever release with no other songs available on his streaming pages. On the track, he talks about trying to stay out of trouble and plotting ways to make money from a young age.
“Since a jit stood tall with a kick stand,” he raps. “Thinking of a plan to get quick bands/Falling in deep with the quick sand/Flag out my ass, no quick brand/I was packing on the pounds, got my weight up/Had beef on the streets, had to stay up/Betty Crocker showed me how to bake a cake bruh/Doing that put everything I love at stake bruh.”
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Over the years, Cole has co-signed other North Carolina rappers such as Lute, who he signed to Dreamville, and DaBaby, who was featured on “Under the Sun” off the Revenge of the Dreamers III album.
In addition to Cole, other notable names to praise him include Rick Ross, G Herbo, Tay Keith, Marshmello and Yella Beezy. The Marshmello co-sign makes sense considering the DJ/producer’s manager Moe Shalizi is working with Morray and other artists on the newly founded Pick Six Records. Aside from Morray, the only other release on the label so far is a song called “Goose Down” by Los Angeles artist Kameron.
Watch the full “Quicksand” music video below.
First step is the public co-signs to generate public interest. Second step is to pay those fees associated with breaking a song in the national market. Third step is to pay the additional fees to directly convince the people. Let’s see if it works for this guy. I don’t like this trend of signing/drakeacizing in rap music but love watching an unknown artist become known. Best of luck to him and his team/label.
I was about to comment a similar thing, I actually like the song but you have to question how organic Cole sharing something like this from an artist with no other material out of nowhere, social media promotion is the 2020 version or radio payola in my eyes
Yoooo shout out to ANYBODY still rocking LRG you are the real mvp