Lauren London took to Instagram on Thursday (January 23) to debut the forthcoming Puma collaboration with the late Nipsey Hussle’s Marathon Clothing. The collection, named “Hussle and Motivate,” will reissue significant pieces from the previous partnership between the two brands as reported by Bossip.
The first Instagram post features London in the new gear with some of Nip’s closest confidants, including YG, J. Stone, Killa Twan and Pacman Da Gunman. The caption displays one of the Crenshaw native’s mantras, “#HussleAndMotivate.”
The second post from London shows her with her head down rocking a bracelet with the slain rapper’s name “Ermias,” which translates to “God Will Rise.” The words on the photograph read, “We (The Marathon Clothing) honor the endurance and unwavering faith of those that never quit.
“Our products represent their testimony. Life is a marathon.”
The ATL actress’s first campaign with PUMA titled “Forever Stronger” dropped last December. That project came with a short film featuring a poem read by London and written by Nip’s younger sister, Samantha Smith.
Since the rap icon’s untimely demise last March, supporters, fellow musicians and friends continue to show appreciation for his artistry. The 2020 Grammys will host a tribute to Nip, boasting performances from YG, Meek Mill, John Legend, Roddy Ricch, Kirk Franklin and more.