Los Angeles, CA – Besides being the frontman of multi-platinum and Grammy Award-winning group Black Eyed Peas, will.i.am has spent the past decade deep in the world of tech, with highlights including being an early Beats investor, creative director for Intel, founding the new-gen outlet iam+ and a host of others.

Creating a new consumer-tech company BUTTONS, the rapper/producer/mogul/philanthropist has released a new pair of wireless earbuds exclusively through luxury apparel outlet Fred Segal.

The earbuds, made of jewelry-grade ceramic materials, are water-resistant, Bluetooth enabled, offer touch controls and up to eight hours of playtime.

Last week, the company held a Cyber Monday sale of BUTTONS through millennial-focused shopping app NTWRK.

“BUTTONS are designed with culture first in everything from the product to the packaging. They are designed to be bold, we want people to express themselves,” said will.i.am.

The BUTTONS earbuds are exclusively available at Fred Segal’s Sunset location in West Hollywood.

Though it’s been a year since Black Eyed Peas released Masters of The Sun Vol. 1, the trio have released several loosies including the Snoop Dogg guest “Be Nice” alongside “Mami” with Piso 21, “eXplosion” featuring Brazilian pop-star Anitta and most recently the J Balvin-featured “RITMO (Bad Boys For Life)” from the Bad Boys For Life soundtrack.

Check out the BUTTONS earbuds below.