And just like that, with JAY-Z and Roc Nation’s announcement of the first event in connection with their partnership with the NFL, Twitter is up in arms about it.
On Thursday (August 29), the NFL and Roc Nation announced the Inspire Change Apparel and Songs of The Season initiatives through their Inspire Change social justice platform.
The announcement also revealed the Inspire Change Advocates, Meek Mill, Meghan Trainor and Rapsody, will perform at a free concert during the NFL Kickoff Experience presented by EA Sports Madden NFL 20 on September 5 in Chicago at Grant Park.
Backlash exploded on Twitter as it appears many are upset Meghan Trainor will be representing Roc Nation and the NFL as an Inspire Change advocate.
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Opinions on the online platform ranged in tone from accusatory claims the rap billionaire had sold out his community, to general remorse and or disdain for Trainor, widely known for her host role on the TV show The Four.
One user theorized the move was part of a larger agenda for the NFL.
Some even joked about the matter, with one user remarking, “JAY-Z finally turned heel on black folks.”
Another user found comical light in the situation in a series of tweets that undermine Trainor, Colin Kaepernick and more.
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HOV has already received a significant amount of commentary about his deal with the NFL by way of support and backlash from prominent figures in Hip Hop like Killer Mike and Irv Gotti.
Watch the video about JAY-Z, Colin Kapernick and the NFL below for even more insight on the matter.
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