For Reebok Classic’s Alter the Icons SS19 campaign, Atlanta’s own J.I.D. unveiled the meaning behind his three-letter name.
“J.I.D came from my grandmother,” he says. “It stands for jittery. The way she said it was just a little different. It sound like J-I-D.”
Listening to the words in his music, the Dreamville artist refers to himself as JID, the word altogether and naturally, spelled out as J-I-D.
The DiCaprio 2 lyricist also shares his influences and inspirations in music as well as what it means to be authentic.
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“I’m super inspired by the old school,” J.I.D. says, “You’ve got to take the authenticity of what’s already created and reflect it in your own way.”
J.I.D. is currently wrapping up the last of his Australia dates before his Catch Me If You Can Tour hits America in March.
The Spillage Village member is one of the latest Hip Hop acts to hook up with Reebok Classics for a sneaker campaign this year. Last week, Cardi B offered her knowledge on 90s slang and fellow East Atlanta native Future starred in the Reebok’s latest ad for their Aztec kick.
Peep some of J.I.D.’s Reebok’s Alter the Icons SS19 looks below.
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