Chance The Rapper may have padded his bank account following his Super Bowl LIII Flamin’ Hot Doritos-introducing commercial opposite the Backstreet Boys, but Chester Cheetah doesn’t care.
The longtime snack food mascot actually created a diss song aimed at the whole campaign — complete with vinyl scratches and a CGI video.
“When I saw that Doritos dropped a Flamin’ Hot Nacho flavor, I had to come through and remind them I’m the Flamin’ Hot OG,” Chester captioned the clip.
The 60-second Doritos ad officially aired on Sunday (February 5) to 98.2 million viewers, despite being a record low turnout. The Grammy Award-winning rap star spit a remix rap to the boy band’s iconic hit record “I Want It That Way.”
Chester, once again, showed he doesn’t care within the song’s lyrics.
“You claim triangle, I made you square/You had to borrow my heat just to make the world care/You got celebs in the remix song/But like a bag of Cheetos, you won’t last long.”
Ironically, Cheetos benefitted from a bit of Hip Hop exposure themselves last year when Lil Xan confidently claimed he was hospitalized due to an overdose of the red-hot snack.
The viral incident prompted Frito Lay to issue a statement.
“At Frito-Lay, we aim to delight our consumers and food safety is always our number one priority,” the company stated back in September 2018. “Flamin’ Hot Cheetos meet all applicable food safety regulations, as well as our rigorous quality standards.
“That said, we realize some consumers may be more sensitive to spicy foods than others and may choose to moderate consumption or avoid spicier snacks due to personal preference.”