As conservatives continue throwing matches on their Nike gear, Colin Kaepernick is busy celebrating his new multi-million dollar deal with the athletic brand behemoth.

On Wednesday (September 5), the former San Francisco 49er quarterback shared the controversial “Just Do It” commercial via Twitter.

Once again, he captioned the clip with the ad campaign’s tag line.

“Believe in something,” he wrote. “Even if it means sacrificing everything.”

According to CNN, the ad will air during the NFL season opener on Thursday (September 6) when the Atlanta Falcons take on the Philadelphia Eagles.

Voiced by Kaepernick, the commercial stars him along with NBA star LeBron James, tennis champion Serena Williams, New York Giants wide receiver Odell Beckham Jr., marathoner Eliud Kipchoge and skateboarder Lacey Baker.

It also includes inspirational athletes such as NFL linebacker Shaquem Griffin, wheelchair basketball player Megan Blunk, boxer Zeina Nassar and legless wrestler Isaiah Bird.

The game kicks off at 5:20 p.m. PST on NBC. 

[This article has been updated. The original version was published on September 4, 2018 and can be found below.]

Social media has been in an uproar since Nike revealed Colin Kaepernick as one of the faces of its new ad campaign celebrating the 30th anniversary of “Just Do It.”

The former NFL star, who has become a symbol of social justice since taking a knee during the National Anthem in 2016, shared a photo of the campaign featuring his likeness to his Twitter account on Monday (September 3).

“Believe in something, even if it means sacrificing everything,” he wrote. “#JustDoIt.”

Donald Trump enthusiasts and other detractors were outraged the retail behemoth unveiled the campaign on Labor Day. In an effort to boycott Nike, people started posting photos of themselves burning their Nike gear or simply cutting the logo out of their clothing.

Naturally, plenty of Twitter users took the opportunity to mock those boycotting the brand.

However, it wasn’t without consequence. According to MSN, Nike stocks plummeted more than two percent since the ad was unveiled.

But, any ramifications from the Nike boycott hasn’t stopped Kaep’s supporters from being vocal about their stance.

Several members of the Hip Hop and R&B community got in on the action, including George Clinton, Chuck D, DJ Khaled, KXNG Crooked, CunninLynguists’ Kno, Blockhead and more.

Check out their reactions below. 


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