Miami, FL – DJ Khaled is well-known to get parties lit with his star-studded music collaborations. He also wants fans to chill on his new line of luxury home furniture items.
He announced the launch of his “We The Best” furniture collection on his Instagram account Wednesday (August 29). The collection is in collaboration with Goldition, a group of designers and “dreamers” who partner with celebrities to make exclusive products. Khaled’s furniture items include gold couches, gold lion statues, and red velvet-lined thrones.
“My home is my castle, and it’s a sacred place,” Khaled says about his furniture line. “I wanted to create something that highlighted how important our homes are to our lives — it’s where we spend time with family. It’s where we make memories. It’s where we raise our children.
“This line is an extension of me. I am involved in every aspect of the creative design process — choosing colors, fabrics, styles. So I give my fans a piece of Khaled in every item.”
The secret is OUT! ? Goldition is excited to announce WE THE BEST HOME, a #majorkey collaboration between @goldition x @djkhaled. ? From lion statues, to gold couches, to a throne fit for a king or queen… WE THE BEST HOME is the key to interior design for the #WellBlessedHome. The ENTIRE collection drops TOMORROW on GOLDITION.COM at 11am EST. Stay tuned for tomorrow’s event details in SOUTH FLORIDA at 4:30PM EST!
Khaled added that although he doesn’t have a favorite item in the collection, the throne chair is a must-have for customers.
“They’re all my favorite, but every castle has a King and Queen,” he says. “So, the throne chair is a must-have for every King in his castle. And the vanity is a major key for the Queen of the castle, so she can make sure she always looking like a queen.”
The furniture will be exclusively sold on Thursday (August 30) beginning at 4 p.m. EST in El Dorado Furniture store in his home base of Miami. The furniture collection will be sold nationally after the initial launch date and is looking for eventual international distribution as well.
#AD THE OFFICIAL LAUNCH EVENT HAPPENS TOMORROW @ EL DORADO FURNITURE! Come experience WE THE BEST HOME x @GOLDITION to see what I’ve spent the past 2 years building! Meet me, take photos with me, & experience WE THE BEST HOME! Fan Luv, this is going to be HUGE! Event starts at 4PM and is FREE, located at: 12201 PEMBROKE PINES BLVD, FLORIDA. SEE U THERE! Watch goldition.com for the full drop if you can’t make it! #WeTheBestHome #Goldition #WeXG
#AD I feel BLESSED right now to announce WE THE BEST HOME, A collaboration between myself and @Goldition that has been in the works for TWO YEARS. We The Best Home is a collection of MAJOR KEY items and pieces for the home, each HAND DESIGNED by ME! This secret has been hard to contain but every piece represents how I view the meaning of the home – a place to count your BLESSINGS, to manifest your SUCCESSES, to LIVE your BEST life, at home, in ways THEY never wanted you to. That’s what this is all about – Goldition & We The Best Home will be the BIGGEST, most MAJOR interior design KEY to winning in the place you’re most comfortable in. My friends, enjoy life, build your home into your castle, and stay blessed. Goldition.com launches tomorrow where you can see all FIVE collections! #MAJOR KEY, #LION, #BALLER, #ICONIC & #NOTHEY. SEE YOU IN MIAMI TOMORROW FOR THE LAUNCH! More details to come. ? #WeTheBestHome #Goldition #WeXG