Cupertino, California – To kick off Summer 18 (and to celebrate their 10th year running the headphone game), Beats By Dre has introduced a new assortment of colors for the Solo3 Wireless and Powerbeats3 Wireless through the POP Collection.
Beats teamed up with British singer/producer MNEK and Spanish artist Okuda San Miguel to breath life into the colorful campaign. The promotional video features MNEK’s Hailee Steinfeld-featured song “Colour” and Okuda’s artwork to tie-in the digital presentation.
The new dimensional colors include POP Violet, POP Indigo, POP Magenta and POP Blue and are available for pre-sale order today at Apple.com ahead of their June 15 drop date.
Hip Hop heads need not feel left out, however. The Beats By Dre 10-year celebration recently kicked off with the unveiling of the traditionally colored Made Defiant campaign, which featured NBA royalty LeBron James, Kevin Durant, James Harden and was powered by Anderson .Paak’s last heat-seeking record, “Bubblin.”
Watch the Made Defiant promo video down below.