Beyonce introduced her Ivy Park workout clothing line yesterday (March 31) via a two-minute video. The 200-piece collection includes T-shirts, sweatshirts, sports bras, hats and headbands inspired by Beyonce‘s personal passion for fitness, according to Vogue. The merchandise ranges from $30 to $200 and is slated to be available for purchase in mid-April at Topshop, Nordstrom and Zalando.
The Ivy Park promotional video shows the “Formation” singer running on a treadmill and working out on various equipment explaining how her father would make her run through a park as a child. This lesson in discipline gave her the strength to become a powerful performer and to give birth to her daughter, Blue Ivy. Beyonce encourages fans to find their own source of motivation for fitness.
“I would wake up in the morning and my dad would come knocking on my door telling me it’s time to go running,” she says. “I remember wanting to stop, but I would push myself to keep going. It taught me discipline. And I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero. I would think about the beauty around me, the sunshine through the trees. I would keep breathing. There are things I’m still afraid of. When I have to conquer those things, I still go back to that park. Before I hit the stage, I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am. Where’s your park?”
View the promotional video for Beyonce’s Ivy Park workout clothing line below:
