Although his music may not sell quite as much as it used to, 50 Cent has devised a wide variety of ways to make money regardless. Now, the G-Unit general is preparing to break ground on a new cell phone venture.

50’s long-time manager Chris Lighty recently spoke to Billboard about the Queens rapper’s new deal with UberMedia to launch Uber50, a custom theme available to users of of UberMedia’s Blackberry-based Twitter app UberSocial. Lighty explained that the deal actually came about at a time when UberMedia’s future in the Twitter sphere looked most dubious.

“[The deal between 50 and UberMedia] was [struck] during the period that Uber got locked out of Twitter and got fined,” Lighty said. “[50] had to use a different app. He was one of them [going crazy] and one of the more vocal [ones.] Uber saw that and contacted us.”

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Lighty also indicated that 50 Cent plans to expand his brand futher into the health foods market. In addition to his lucrative deal with Vitamin Water, 50 plans to lauch a vitamin supplement company that cater to stores like GNC. 

“We’re working on a new supplement company,” he said. “We’re going to build new supplements cause it’s a big opportunity like Vitamin Water was. We want to market and promote it when we put out 50’s album. There are different options of penetration for supplements through music; like going to GNC [for] protein shakes, vitamins, [etc.]. No beverage. When you go to a vitamin shop, there’s no one of pop culture [representing], it’s mostly muscle heads. We’ll cut through the clutter with 50 in the store saying, ‘You want to be 10% of me so take what I’m taking.'”

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