Snoop Dogg has announced that he is interested in producing a Hip Hop style take on the popular show “X-Factor.”

According to guardian.co.uk, Snoop believes that such a show ought to be marketed “straight directed to the hood … at people with no money, just talent”.

“I’m looking for a deal from a network to find America’s hottest hood artists,” explained the Long Beach native.

This would be the latest in the rapper’s myriad of business ventures, which include “Snoopermarkets,” alcoholic energy drinks and “Doggy Fizzle Televizzle.”

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In related news, Snoop and fellow weed-lover Wiz Khalifa were barred from shooting a video at Manhattan Beach High School.