Yesterday, Kanye West revealed his latest video, a clip for his single, “Power.” The video’s director, Marco Brambilla, spoke with New York Magazine’s Vulture regarding the making of the video and what he’s heard could be the new album’s title, since Good Ass Job was scrapped.
Of the iconography, Brambilla shared insight on the inspiration for the visuals.
“The iconography comes from Roman iconography, Renaissance iconography, and it connects to the sexuality of the music as well. As we reveal the setting for it, there’s a feeling of a moment of transition for him. A fall from grace, if you will. It visualizes power, and him as the icon as power, and then at the end of the piece it challenges the power that I set up at the beginning. It’s an elliptical piece of storytelling,” he noted.
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He added that he’s heard some tracks off of Ye’s latest album and that “Power” is the most epic of the bunch.
“The new album is very personal, too, and the various tracks on the album suggest things that have happened to him. This is the most epic track. It was a really great opportunity to show a moment of defiance and a moment of self-awareness. It’s that combination that he has as an artist that’s very peculiar.”
The director went on to say that he believes Dark Twisted Fantasy is the name of the new Kanye album.
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“I’ve heard that’s the latest name. I would say not locked-in, and it would probably not get locked until closer to the time of the album release.”
For more of the interview, visit Vulture.
