Switzerland-based Hip Hop duo Nefew has landed a deal with athletic apparel company Puma. Consisting of rapper/producer team Polemikk and PA-Double, Nefew has opened for Nas, TalibKweli, DeadPrez, and De La Soul.
The duo will act as the Opinion Leaders for Urban Lifestyle for Puma International, making them the first Hip Hop act to be placed on the Puma team. The will join Olympic gold medalist Usain Bolt as newcomers to the brand.
Nefew‘s newest project The Homesick EP is available on iTunes as of Tuesday.
In other news, another European duo, Para Bellum is releasing their debut EP, Az Elso Menet, or The First Round. The group consists of Riddler and Billcore, the latter of whom worked with gore-rapper Necro. Influenced by Cypress Hill, Onyx, and House of Pain, Para Bellum says that the language barrier has not been much of a hindrance.
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“We would like to show our songs to all the listeners who are into the real raw Hip Hop, no matter where they live or what language they speak,” Billcore said. The EP is available here.
Another rap duo is gearing up for the release of an EP. Mic K!ng and Chum, otherwise known as Cool-Aide, are releasing their album, Flavor Ade, which the group says went from being a dark project, to a party album. “We started off making another record in the same straight, evil, dark Hip Hop vein,” said Mic K!ng, “but then we went and did the exact opposite. This is party music.”
K!ng, who jokingly calls himself the “Best Rapper Ever,” also said that their music puts more fun into Hip Hop. “A lot of live shows have that middle school dance mentality, with everybody standing there with their arms crossed. But Chum and I are never afraid of being the first idiots on the dancefloor to make the party pop off…Flavor Ade is more dynamic, more fun, and it’s just good music.”
The project has appearances by Slug of Atmosphere, eLZhi of SlumVillage, and Philadelphia’s own Has-Lo.
