Mustard has shared his response to his name becoming a meme thank to Kendrick Lamar.
About two minutes into Lamar’s new track “TV Off,” a fan favorite from his new album GNX, the rapper yells Mustard’s name — creating a moment that instantly went viral. It was referenced and parodied by comedians, fans, stars and even The Minions — sometimes to the producer’s face.
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Mustard saw it all, and in an interview with Billboard published on Friday (November 22), he revealed how he felt about it.
“That shit was elite,” he told the outlet. “So fire. Like, is that a new tag?
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“I can’t wait to perform that song and just hear people just saying that, ’cause everybody’s going to say that like crazy.”
The Mustard scream was not Kendrick’s only notable moment on GNX.
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On album opener “wacced out murals,” the Compton rap star finally responds to the backlash surrounding his upcoming Super Bowl halftime show, specifically the notion that he denied Lil Wayne the opportunity to headline the big game in his hometown of New Orleans.
“Used to bump ‘Tha Carter 3,’ I held my Rollie chain proud/ Irony, I think my hard work let Lil Wayne down/ Whatever, though, call me crazy, everybody questionable/ Turn me to an Eskimo, I drew the line and decimals,” he raps.
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Kendrick later spits: “Won the Super Bowl and Nas the only one congratulate me/ All these n-ggas agitated, I’m just glad they showed they faces/ Quite frankly, plenty artists but they outdated/ Old-ass flows, tryna convince me that you they favorite/ This is not for lyricists, I swear it’s not the sentiments/ Fuck a double entendre, I want y’all to feel this shit.”
Wayne fired back with a message on X.
“Man wtf I do?!” he began. “I just be chillin & dey still kome 4 my head. Let’s not take kindness for weakness. Let this giant sleep. I beg u all. No one really wants destruction,not even me but I shall destroy if disturbed. On me. Love.”
Kendrick’s lyrics reference a video that the Young Money legend posted on Instagram in September expressing his disappointment at not being selected to perform at next year’s Super Bowl, a gig he had openly coveted.
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In the clip, a somber-sounding Wayne admitted that he was “hurt” and left “broken” over the perceived snub, adding: “I thought there was nothing better than that spot and that stage and that platform in my city.”