As conservatives continue throwing matches on their Nike gear, Colin Kaepernick is busy celebrating his new multi-million dollar deal with the athletic brand behemoth.
On Wednesday (September 5), the former San Francisco 49er quarterback shared the controversial “Just Do It” commercial via Twitter.
Once again, he captioned the clip with the ad campaign’s tag line.
“Believe in something,” he wrote. “Even if it means sacrificing everything.”
According to CNN, the ad will air during the NFL season opener on Thursday (September 6) when the Atlanta Falcons take on the Philadelphia Eagles.
Voiced by Kaepernick, the commercial stars him along with NBA star LeBron James, tennis champion Serena Williams, New York Giants wide receiver Odell Beckham Jr., marathoner Eliud Kipchoge and skateboarder Lacey Baker.
It also includes inspirational athletes such as NFL linebacker Shaquem Griffin, wheelchair basketball player Megan Blunk, boxer Zeina Nassar and legless wrestler Isaiah Bird.
The game kicks off at 5:20 p.m. PST on NBC. [apple_news_ad type=”any”]
[This article has been updated. The original version was published on September 4, 2018 and can be found below.]
Social media has been in an uproar since Nike revealed Colin Kaepernick as one of the faces of its new ad campaign celebrating the 30th anniversary of “Just Do It.”
The former NFL star, who has become a symbol of social justice since taking a knee during the National Anthem in 2016, shared a photo of the campaign featuring his likeness to his Twitter account on Monday (September 3).
“Believe in something, even if it means sacrificing everything,” he wrote. “#JustDoIt.”
Donald Trump enthusiasts and other detractors were outraged the retail behemoth unveiled the campaign on Labor Day. In an effort to boycott Nike, people started posting photos of themselves burning their Nike gear or simply cutting the logo out of their clothing.
Naturally, plenty of Twitter users took the opportunity to mock those boycotting the brand.
However, it wasn’t without consequence. According to MSN, Nike stocks plummeted more than two percent since the ad was unveiled.
But, any ramifications from the Nike boycott hasn’t stopped Kaep’s supporters from being vocal about their stance.
Several members of the Hip Hop and R&B community got in on the action, including George Clinton, Chuck D, DJ Khaled, KXNG Crooked, CunninLynguists’ Kno, Blockhead and more.
Check out their reactions below. [apple_news_ad type=”standard”]
I dont get it? Why would ppl boycott nike because of Kap? And why the hell is Kap looked at as a hero? All he did was kneel, if he really wanted to be an activist he would do much more than that and yes much more than donating $1M.
He has done much more the fact you are not aware of that yet asking him to do much more is sad on your part.
What has he done? I’m aware of the $1M donations to different organizations. With the amount of money he has and the platform he has as being followed by millions of ppl I feel like he can do much more.
What the fuck have you done? Your sense of entitlement is disgusting and you should be ashamed.
People are boycotting cuz this whole movement is a hoax and its only instigate and increases race tension. Its a joke that nike gets involved in this to push a false political narrative
He had a chance the Broncos offered him a contract and he declined. Had to take a pay cut for it though. He had a lot of games were he didn’t even throw for over 100 yards and couldn’t beat out nobodys in San Fran. Let’s dont act like he is a great player he was ass after the super bowl run.
Elway just made up that lie in order to save face. He’s going all in for Paxton Lynch.
Paxton Lynch was released you moron
Well allow me to rephrase that. Elway doesn’t want to give black quarterbacks a fair shot. Period. And as far as the name calling is considered, fall back with that.
The Broncos offered him a contract before the protest started, so that comment is irrelevant. His final year he started 12 games, had 16 TDs 4 INTs, 60% Comp, 2,241 passing yards and 450 rush yds. He ranked 23rd among starters.
Wow 23 out of 32 that’s amazing!! If he was good he would be in the league period. Players have done far worse than kneel and still played, including a WR that was convicted of manslaughter.
Lets not forget that those 49er teams were garbage after the super bowl. Why do you think their head coach left to go to Michigan! Not saying that he was great or anything but he was better than anything that a lot of teams had. Look at Joe Flacco, how great has he been since Ray Lewis and Ed retired. What about Houston before they drafted Deshon? There were plenty of teams that could have used his services during that time. He threw 16 touchdowns and 4 interceptions his last year in San Fran and only started 11 games. Mike Glennon threw 4 interceptions in his first game! He received 17 million dollars for that! He deserved a shot. He was too much like Jim Brown instead of being like Dak Prescott.
The whole movement is a hoax like the hands up dont shoot BS. Nike is dumb for paying this race baiting mediocre talented bum. They in full SJW when you go politics over business.
SJWs are like those weirdos who wants to put pineapples on a pizza when ordering for a group of people. Soon, they will want to also put strawberries and water melons as toppings.
You want pineapples? Fine, go eat it by yourself.
Nobody wants politics when they are trying to watch Football to be entertained. You want to protest? Fine, Go do it on your own time
Props to Nike. Fuck the haters.
I’m proud of Kap and Nike. But holy shit I forgot how annoying Plies is. All I wanna do is kick his teeth down his throat.
People are burning their Nikes to support police brutality smh just when I thought America couldn’t sink any lower
Idiots twisting and turning the truth to make an argument just when I thought Retards couldnt sink any lower
It’s funny that all these people didn’t give a fuck about their shitty working conditions in their factories, or the child slave labor they employed for decades, but Kap is what set them off.
Right, that’s the same thing I said. They’re boycotting Nike for the wrong thing.
2010. Nas: “Athletes today scared to make Muhammed Ali statements.” 2016. Kaepernick takes the knee for the first time.
Bold move by Nike an much Respect to Kap!… If you reading this I hope you will be joining me in boycotting the NFL 2018-19 season… Peace On the Internets y’all
Ayo fuck white people and fuck black people.
Indians shall inslave both.
Thank you come again.
Im south asian, and you can eat a turd for dinner.
Dope
Only Immortal Technique knows what’s up in this situation.
Is C.olin Kap.ernick I.ndian or A.fghani or something? He doesn’t really look African American at all.
I always thought he was middle eastern
I didn’t ask you idiot
You literally asked, you idiot. Do you not know what a question mark means?
Say that. to my face man I’ll fight. u for it
fucc this clown he can suck my black dirty beautiful cocc
is your cock hard right now
Bruh bring that shit to another page. I can’t finger my stink hole to Kaepernick. Don’t try to tell me I can finish to the Nike cover I can’t with him not on a team. I pre come but never get close bitch
Bruh bring that shit to another page. I can’t finger my stink hole to Kaepernick. Don’t try to tell me I can finish to the Nike cover I can’t with him not on a team. I pre come but never get close bitch
you wouldnt catch this guy 6 deep in me if your life depended on it. and thats on my pops bruh
Wtf foh with that shit
It’s 2018 stop the homophobia it’s oaky for black and white males to like thick boners you dumb fuck
Lol
Soooo not trying to be a hater or troll at all….what the fuck does this mean as far as blacks and our position in this country….don’t change us going to prison at almarming rates, don’t change the poverty, dont change the crime…it don’t change shit. Nike simply calculated that this move would net them loyalty in the demographic that makes them the most money. Them fucking suits dont give a damn about anything else. As far as hip hop celbrating this shit, no surprise…it always seems to be the entertainment industry where we get our “wins” and meanwhile dont a fucking thing else change….just getting worst . But hey Nike loves Cap so hip hop fucking hooray
I don’t know, their stock took a big hit and they kept their feet in the sand. You’re right that it’s not something but it’s also not nothing. Forgive the empty platitudes but change has to start somewhere..
4$ is hardly a big hit. they will make it back up by next week
So i thought you actualy had to be an active athelete to rep NIKE not an unemployed future bus boy lol
Idiot. Kael will never be poor. The money from the ad will take care of him for the rest of his life.
Are you jealous ?????
Even me don’t buy dem shoeless any mo
Good Bye Nike products, my family and I will miss you !
It’s good that your boycotting child factory labor in China.
Can I ask why your not buying it anymore? The man says he’s kneeling for everyone to have equal rights. There are some military soldiers who agree with him for taking a stance. Does that make them wrong too?
Kaepernick had a nice little booty in football tight pants. Too bad we won’t see much of it anymore, I used to watch the games as a kid and look at the players butts and go in the bathroom and do my business real quick.
Nike has 6 billion customers, most of whom look like Kap. Do you really think they care what a few reactionary racist in ‘Merka think?
The Twitter PD and outrage fairies at it again.
Immortal Technique makes the most sense, for real.
NIKE is living up to their slogan…”Just do it”, and that’s exactly what he did.
Man shit your bitch ass up when grown folk are talking.
Leftist snowflakes labelling everyone a racist who doesn’t agree with them are the reason Trump got elected. Well done leftists, well done.
The brainwashing has hit you the strongest with that “leftist” talk. Stop using these terms. Its all agenda…
I love how there are more who seem to think like leftists on the planet, at least in mainstream media, but if you hold the opposing view, the one less represented, you are brainwashed. Huh!
Think for yourself clown. You even talk like you watch network news all day
I am thinking for myself. If you don’t THINK there is any link between the constant whinging from ‘progressives’ and the shift in world politics you are a numbskull.
Spoonfed talking points. Bet you weren’t calling anyone a “snowflake” before 2015. Well done Trumper.
Why wouldn’t I be doing it pre 2015? I’ve been calling it out for a decade now. But yes, act like you know me and who I voted for (you’re wrong) based on that comment. Stay in school.
Most of theses black men going to go blow all they money on Nikes just Colin Kaepernick Ad !! Smart move Nike
more money more problems.
Those boycotting are just showing who they really are, can’t be mad at them. I’d rather know a upfront racist than a closet racist, at least them I know to not be around them or pay them no mind
Who said anything racist?? This movement is a Hoax made up to create race tension. Blacks get not shot more than Whites by the Police. Its a fact. Go and check the CDC Statistics. People are mad because people amd things up to call people racist for no reason like you turd
Trumpers in 2017: Boycotts are for snowflake losers! Protesting is anti American!
Trumpers in 2018: Boycotting Nike! Im burning my shoes in protest!
Clowns, the lot of you.
This idiot Kaep threw his career away for nothing. Typical dindu bullshit. BLM is a racist, ridiculous idea. 99.9% of those police shootings were justified. The cops wear body cams. 65% of the 1 million people in prison here in the U.S. are black. HOW ABout a stop commiting crime movement? Dumbasses. Fuck Nike for supporting this clown. Black America needs to stop with the excuses and start accepting responsibility for its attitudes and tendencies, focus on education, not the victim game. More blacks die in prison or in south side Chicago a month than cops shoot anyone all year, regardless of race. Black Americans have the highest rates of single mothers out of any demographic. No one throws their careers away for those REAL issues.
You’re obsessed with us. It’s funny because you know it but you can’t help yourself.
Not really buddy. I actually care about people and am sick of all the fuckery. I like the way you actually have nothing to say about actual facts. This is all self segregation. Congrats for playing your part… I guess I’m also obsessed with Immigrants, homosexuals, transgender people. Folks the internet and media keep portraying as victims and keep shoving agendas down our throats. Trump got elected because middle America and the working class was simply manipulated into thinking this bullshit was real. I guess I’m the only one that noticed that the race baiting ass BLM practically disappeared after he was elected. Read a book. Think for yourself. Black Americans have created some of the most significant cultural advances over the last 100 years. They are know world wide for self destruction and complaining/playing the victim card. Ask a black Brazilian or African what they think of BLM, the American Black man. They’ll say they love the art, the athletes, authors, inventors. Then ask about how bad blacks have it here. How the cops are murdering them. About this idiots protest. Ask them how they would live their life if they had the opportunity to come here. Jackass. Statistically, you are by now either a convicted felon or don’t have a dad. Doesn’t that bother you a bit more than some idiot that could of avoided getting shot by acting civilized, getting shot? It should. Unless you’re one of those idiots… be safe.
You sound like a little bitch
You present such a compelling argument..
If there had been anything of substance to debate I might have given it a shot.
You do realize that there are some that have lost their lives, while remaining civil, being disobedient? Stop making excuses for people who are sworn in to protect and serve. Dealing strictly with those who hide behind their badges, using it to do whatever they please.
*obedient
If you’re ever wondering whether or not to use child slave labor to make your shoes…#justdoit
Hey look a whole bunch of reasonable conversations that are really helping
This mixed race dipshit was adopted by Very rich white parents, his entire life has been one of privilege.
All lives matter. Just not to other blacks apparently. Being black and from Chicago I see firsthand that we are the only ones killing ourselves daily, not whites. Also, whites aren’t the ones that enslaved us it was our own people that did that to us. African warlords sold us to the whites and Spanish. These are hard honest facts we all have to learn to live and deal with.
That’s how everyone else sees it brother. Too bad people insist on playing to their stereotypes. 650,000 black men in prison, 90% over bullshit drug charges they could have avoided, but this moron throws his career away because fewer black people were killed by cops in the last 2 years (99% of which justified), than blacks killed other blacks in Chicago alone. Nike rewards this fucktard. Nice.
That chickenshit Plies went to nursing school ffs.
Kaep ain’t even black, with his high yellow looking ass. What a bunch of race baiting, whiney bullshit. Dinduisms live and well. Free your favorite rapper who violated probation several times, posted it on the internet etc. the black judge must be racist. Such fuckery. Keep holding yourselves back blaming others.
“There were 511 officers killed in felonious incidents and 540 offenders from 2004 to 2013, according to FBI reports. Among the total offenders, 52 percent were white, and 43 percent were black.” interesting. Blacks are 15% of the populous. They’re also 65% of the prison system. Is anyone taking a knee for that?
“According to FBI data, 4,906 black people murdered other blacks in 2010 and 2011. That is 1,460 more black Americans killed by other blacks in two years than were lynched from 1882 to 1968, according to the Tuskegee Institute.”
“In 2012, white males were 38 percent of the population and committed 4,582 murders. That same year, black males were just 6.6 percent of the population but committed a staggering 5,531 murders.”
Will you? Instead of feed into the black/white thing? This isn’t some sort of competition to see what race gets killed the most.
No. It’s a reflection on the real issues at hand, as opposed to fake bullshit put forward by the media to keep us divided. Dumbass. Cops shoot blacks at a rate of 1:70 compared to blacks shooting other blacks. No one is protesting the facts, like over 50% of black families are a single parent household, or 65% of the 1 million people in prison are black, when blacks are 13% of the population. Dumbass. These numbers and FACTS make anyone who states them as a priority (over hating cops for doing their job) a racist, right? No one alive, or anyone’s grandfather for that matter, owned a slave. Tgis shit makes young black men and women think all cops are racist and out to get them, so they should just act a fool (and rightfully get shot) because the cops are out to get them anyways, right? Kaep has their back, right? GTFOH. Black America refuses to tackle or admit the real issues at hand… Colin is spearheading that refusal, and now is being rewarded for doing so.
No dumb ass, folks want officers of the law to be held responsible for their actions (especially the ones that led to civilians being murdered). Only a true dumb ass would group black america together, thinking that they all hate cops. And stick to the subject. The hell are we discussing households, and the percentage of blacks that are incarcerated for? You have all of these stats, yet you feed right into the so called propaganda you’re trying to get “blacks” to steer clear from. There are groups specifically that look for justice against blacks who committ crimes against their own race. That same media (the one you say is trying to divide us) isn’t going to show you that. Instead of researching on this, you assume that blacks aren’t trying their best to keep their own in line. Its difficult trying to be responsible for a whole race (which is actually impossible). No one is focusing on cops as a whole, just the ones who’ve found themselves in situations where they used lethal force, without a proper reason. Colin whole issue was with these types of officers. Not all, just some. He doesn’t hate america, he doesn’t hate the military. He like many others, is trying to figure out a solution to a terrible problem. Sometimes the way people go about finding solution, disturbs others (like yourself). Painting the picture out like he’s some terrorist.
Heres a few organizations that indeed have a goal of fighting against crime that blacks commit towards one another (since you act as if they don’t exist). 1. Mothers In Charge, 2. Newark Anti-Violence Coalition, 3. Mothers Against Senseless Killings. Of course there are many more (that won’t receive coverage by the media so people like yourself think theyre nonexistent).
Believe in something… that will boost sales! Lol Nike Corp are a bunch of opportunists.
Hell yea, smart too.
It would be amazing if people could just have their opinions about the ads and not make a huge specatcle of how they’re never buying nike or they’re going to burn their shit. We could just try respecting each other’s opinions (looking at you, old white people).