50 Cent has said he’s at a point where he no longer feels the need to release a full album in order to connect with his core audience.
The rapper told Ebro In The Morning that, at this stage in his career, if a smaller output of original music has the same impact on his fans, he’ll feel just as excited as he did with chart-topping albums like Get Rich Or Die Tryin’ or The Massacre.
“If I give [my fans] an EP and they feel is a monster;” Fif said, “if I call it a soundtrack and I put five or six songs of my material inside it and they love it, I’ll still have the same gratification. I’m on tour right now, I just did Prague last night, the O2 [Arena] sold out; I do it again tonight. You see what I’m saying?”
He continued: “I’m on a world tour right now. What I need, a new CD to do it? We’re starting to enter that stage where Prince was at, where he could say, ‘Yo, Imma do a show tonight,’ and it sells out.”
He went on to explain that he’s adapted his approach to releasing new music or content due to a realization that his core audience — those who were in college or “having an adult experience” for the first time when he first came onto the scene — are now at a very different place in their life.
“Now, those people are 43 years old,” he remarked. “They’re having that drink that they would have on premises at the night club, they’re having at home now. They meet the person that they’re hanging out with somewhere else, not in the nightlife. Cuz their kids are partying there.”
50’s growing film and television empire has also played a vital role in helping him not only continue to connect with his core audience, but also be introduced to a new generation of fans in a completely different light. To that end, many of his projects in that realm have been closely connected to his personal brand.
Some have also served as a vehicle for him to continue releasing music.
“When you put the song on the television show,” he added, “they hear it and see it so much that they buy the song. And you still sell a million pieces of ‘Big Rich Town.’ There’s still a way to do it.”
Fif’s onslaught of new content continues this month with the release of three true crime projects. The podcast Surviving El Chapo: The Twins Who Brought Down a Drug Lord debuted on Wednesday (October 19) on the iHeartRadio app and all other platforms.
The BMF Documentary: Blowing Money Fast, premieres on STARZ on Sunday (October 23). Executive produced by 50 Cent, the companion piece to the network’s hit-series Black Mafia Family a.k.a BMF — was originally touted to be an eight-episode docuseries when it was announced last November. However, it appears to have now been condensed into one film.
In November, his next project arrives on AMC Network’s We TV. Hip-Hop Homicides — produced by Fif and Mona Scott-Young and hosted by journalist/podcaster Van Lathan — will take a deep dive into the untimely deaths of rap stars like XXXTENTACION, King Von, Chinx and Soulja Slim, among others.
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The rapper also recently inked a deal to partner with DJ Envy on an upcoming reality series on the A&E network called Property Players. According to The Hollywood Reporter, the unscripted show will follow DJ Envy and real estate entrepreneur Caesar Pina as they manage their family-run property company.
The show will be produced by G-Unit Films and Television, with Fly on the Wall Entertainment and Lionsgate TV also on board.
Meanwhile, 50 Cent recently announced his partnership with STARZ has come to an end.
13 years right?
50 isn’t wrong here. Snoop should hear this. Fans want their classic material, if the new stuff can’t match it. Nothing will ever match GRODT or The Chronic. Snoop keeps dropping new music no one cares about, MT WESTMORE would’ve been a hit but he fumbled the roll out. Now he’s trying to link with Dre but we’ll see. 50 knows what’s up
True HipHop fans will always support their favorite artist. It doesn’t matter how long it’s been. Most artists are passionate making music and performing is their true purpose it’s not about sales it’s about expression. I’d still buy any album from Nas, Yasiin Bey, Jay Z I still listen to Lupe’s new music. It’s not as many talented artists making classic albums nowadays but I’ll still listen to Kendrick and Cole even Drake 10 years from now bc I appreciate the music they make.. That’s who they actually always made music for..
I still want that MT Westmore but like you said they fucked it all up with the NFT route.
He’s right. Nobody needs a new 50 Cent album, neither his trolling and weightless opinions.
This c*nt is mentally ill. The last “quality” album he put out was GRODT. The last “hit” album he put out was Massacre (which was complete butt). Dude needs some help. smh…
I mean, he’s on a sold out European Tour?
So whatever help you think he needs, he’s probably doing better than you.
Funny that 50 is struggling with selling tickets in Europe. Some shows are not even half full. I read on the news recently that nobody wants to see his poor ass performance on stage. So whatever fanboys he still has left, most are probably already over him.
its hes second tour in europe this year, most shows are sold out.
Those tours overseas do not look like he is struggling putting people in those stadiums.
You are right. He must have sold maybe just 18,000 tickets like the Game sold with he last album. LOL!!
Is anybody asking for new 50?
He will never be Prince!
Read it again Donna.
What is this mush mouthed ass rapper even saying? You can’t release another album cause you will flop like the others you dropped. Plus he can’t even rap.
We see you Game, should put the tongue to use on the pole fam, that’s where it belongs, teach your son a few tricks since you all about that “like father like son” ish.
I think what he means to say is he’s a no talent rapper that had an album curated for him only to immediately all apart on his sophomore garbage album. Then it only got worse. Forget a whole album, how about you come up with your first intriguing song in about 2 decades.
sorry he had to give game 3 singles from the massacre and it was still a classic. yall forget so quick.
50 meant to say if he release an album no one is going to care to listen to it. He is right. Only the likes of Nas can release albums and still be relevant. It is a rare talent which 50 knows very well he does not possess. Smart man
One part is true fifty been washed he’s just making up excuses but nas brings out an album and people say it’s fire when his flow is so wack now and it doesn’t sale but that’s the real