After being named Best Male Hip Hop Artist at the 2017 BET Awards on Sunday (June 25), Kendrick Lamar is back with a video for “ELEMENT.,” one of DAMN.‘s standout tracks. Directed by Jonas Lindstroem and “the little homies,” as described in the intro, the visual is packed with plenty of blood and violence as the Compton MC raps, “I’m willing to die for this shit / I done cry for this shit” before he claims he’s “been stomped out in front of his mama.”
Throughout the track, he essentially explains that if he has to get into a scuffle, he’s “going to make it look sexy” and he’ll do whatever it takes to stay the course — going back to selling dope is not an option.
Watch the video above.