One of the more ruminative numbers from Kendrick Lamar’s spectacular third LP, DAMN. has gotten an unofficial but moving treatment.
Combined Culture, a creative collective based out of the University of Oregon, has gained inspiration from “LUST.” and flipped it into a very short film that puts deadly vices such as substance abuse, money and typical stereotypes that often land black people in either cages or graves.
In a press release, Combined Culture producer Tevin Tavares says the “LUST.” piece was a dedication to King Kunte for his 30th birthday and they’re all about pushing the culture forward.
“The film revolves around the life of a stereotypical black man,” he writes of the video which took them two months to complete. “In him trying to do all of the things that are detrimental to him, he essentially writes his own death wish. Before he can make a change to his ways, it’s too late.”
Combined Culture are the proud recipients of the 016 College Emmy Award and the 2016 Hearst Journalism Award.
Watch their short film up above and cop Kendrick’s DAMN. on iTunes.