Kendrick Lamar continues to be the face of Reebok, now releasing the latest commercial for the Reebok Classic titled “Respect The Classic.” In the clip, we get a behind the scenes look at K Dot’s photo shoot with the shoe, along with a freestyle defining the meaning of “classic.”

The video is directed by well-known director Nabil, which used vintage film equipment to capture the realness of Kendrick and his presence. Who’s feeling the shoe?