The 2016 NBA Playoffs are all set to kick off this Saturday, April 16 and the final picture has already been set in stone. Returning Conference champs, the Golden State Warriors and Cleveland Cavaliers are once again the top seeds in their respective sides and both will aim for a rematch of last year’s sensational Finals that permanently cemented Stephen Curry’s place in history.

Today, the NBA has rolled out their “Playoffs: Every Second Counts” commercial, as part of the NBA’s This Is Why We Play campaign. The video showcases how the league has embraced the viral nature of the Internet and puts into work over Timbo’s adrenaline-fueled production.