Review: Bhad Bhabie’s “15” Brimming With Attitude But Light On Substance

At the tender age of 13, Danielle Bregoli’s bold defiance and foul-mouthed antics shocked Dr. Phil’s audience during a 2016 episode. Her “cash me ousside, how bout dat” catchphrase quickly morphed into internet gold and pummeled its way into pop culture like a boulder tumbling down a cliffside. Soon, Bregoli’s “career” was off and running.

Fast-forward a year later and fellow Florida native Kodak Black recruits Bregoli for his “Everything 1K” video. Then suddenly — poof! — she’s a rapper. After adopting the moniker Bhad Bhabie, the petite redhead made Billboard history when she became the youngest female rap artist to nab a Hot 100 song with “These Heaux” in August 2017.

Atlantic Records signed her to a contract shortly after and now, Bhad Bhabie has finally surfaced with her inaugural mixtape, the aptly titled 15.

Despite some monster features, the biggest problem with the project is Bhad Bhabie’s delivery, which comes across as horribly contrived from the moment she utters the first word. While she’s making a valiant effort to mimic a lot of the mainstream rap currently infiltrating the airwaves, it’s going to be challenging for people to not immediately dismiss her as an unwelcome gimmick.

That’s not to say the 15-year-old doesn’t have an arsenal of slick jabs ready to go. Much like her fiery personality, Bhad Bhabie’s song lyrics exude healthy doses of attitude toward anyone who tries to stand in her way.

Like on “Hi Bich” — another single that charted on the Hot 100 — she raps, “That fit look like you bought it at a kiosk (Was it on sale though?)/And they got the nerve to ask, “why she hot?” (she hot)/Why you counting all that money that we got?/I ain’t worried ’bout no basic bitches/All y’all look like you still fly Spirit.” (Funny.)

15‘s true saving grace is the catchy production and notable contributions from artists such as YG  — who raps on the undeniable banger “Juice” — and Ty Dolla $ign who sings the hook on “Trust Me.” In an interview with DX, Ty explained his decision to team up with Bhad Bhabie, something he admittedly wanted to avoid at first.

“I thought about it and listened to the song,” he explained. “That shit slapped. I couldn’t deny it. It was dope as fuck.”I played it for Wiz [Khalifa] and he was like, ‘Bro, fuck with it. That shit’s hard.’ Next thing you know, I went to the studio, did my verse to see how it would sound and everybody loved the shit, so I was like fuck it. I thought it was a slapper.”

Even with Lil Yachty, Lil Baby, City Girls and Asian Doll scattered throughout the album, Bhad Bhabie’s attempt at rapping consistently falls flat. But as she told DX last December, a rap career is nothing she really sought out to begin with — they came looking for her.

“What would you do if you were put in the situation I was?” she said. “You look on the Instagram explore page, and there’s a million pictures of you. Then all of sudden somebody calls you and they’re like, ‘Hey do you rap, do you sing?’ And you say no, but they wanna manage you and say, ‘I think we can make something out of you.’

“Then they fly you out to Los Angeles and they basically put you in a little AirBnB, and they take you to meet with a record label because they just want to meet you. They think that you can be an artist. They ask you if you like music, you say, ‘Yes.’ They say, ‘Okay we want to give you a record deal. You sound good.’ Are you not gonna take that?”

While Bhad Bhabie has a point, she has a long road ahead of her to prove she has any staying power.

37 thoughts on “Review: Bhad Bhabie’s “15” Brimming With Attitude But Light On Substance

  1. She’s not the youngest – French artist Jordy had a top 100 hit in America in 1992 when he was like 3yrs old. It was called “Dur Dur Etre Bebe” or something like that.

  2. This is hip hop in 2018. Total. Embarrassment. And if you’re wondering why Em went so hard at critics over revival, this album has pretty much the same score. Unbelievable.

  3. Her delivery is kinda annoying. But she got some lines here and there that I thought was passable. And that story she tells at the end of the last song is kinda interesting. I dont know. Shes a 15 year old with no musical background who took a chance to get some money. Cant really be mad at that. Instead im mad at atlantic for signing her. Ima give this a passing grade for beats and cuz I think she honestly tried her best.

    1. So that’s a good enough reason to give it a 5/5? That’s not saying much at all. Besides she has Lil Baby and Lil Yachty on here, soooo….

  4. My goodness this is the baitiest jailbait I’ve ever seen. I looked up this album and feel like imma be put on a list. What kinda retarded ass parent lets their barely 15 year old daughter act and dress like a cheap street ho. Damn

  5. This shit is pure ass. Rappers have zero content anymore. They all wanna be tough and shit when they’re not really bout it. This little bitch never seen the streets

  6. I was expecting to HATE this, but every song is a head banger! I was converted pretty quick. I went to her website and saw she was coming to my town with Lil Yachty…… so I’m going to experience this live. Tickets in hand.

    1. My sarcasm radar exploded. Thank you, I needed some fine humor this morning! 🙂 This project is… Well, not for my taste.

  7. shame on you Atlantic Records, who were once upon a time a very respectable label, for trying to make some money off this trash

  8. What are you guys on winter break?? Review something else so this retard can stop being the top review. Not to mention about 10 albums came out since this garbage.

    1. Bro, they’re always like this. They’ll review all the trash, I’m still waiting on the Prhyme 2 review by Royce. Alas, they would rather listen and critique people that they know cannot put together any quality music because it probably makes them feel better about their lack of journalism skills.

  9. I remember years and years ago when you guys would review actual hip hop albums. I discovered Homeboy Sandman from the reviews. What the fuck happened to this site where the shit you review is the Cash Me Outside girl while ignoring most hip hop albums released?

  10. “Then they fly you out to Los Angeles and they basically put you in a little AirBnB, and they take you to meet with a record label because they just want to meet you. They think that you can be an artist. They ask you if you like music, you say, ‘Yes.’ They say, ‘Okay we want to give you a record deal. You sound good.’ Are you not gonna take that?”

    How many talented hungry MC’s never get that type of shot? But this future thot does? I swear I live in the fucking twilight zone.

  11. She does have a point so we really can’t hate her for changing her life, I might not like her or her attitude but this little girl can rap and she dope so…..I got a bad attitude too so who am I too judge

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