The mystery is no more. 4:44 is in fact the title of Jay Z’s next studio album.
In the time since the mysterious 4:44 ads started popping up both online and offline, social media sleuths were hard at work attempting to uncover the meaning behind the numbers.
The official reveal finally came Sunday (June 18) via an ad from the Jay Z-owned TIDAL. The ad reads: “Experience JAY Z’s ‘4:44’ on 6/30, exclusively on TIDAL.com…JAY-Z’s 13th studio album ‘4:44′”
Sprint also shared a clip that gave us the first taste of the lyrics on the album from a song called “Adnis.”
“Letter to my dad that I never wrote/ Speeches I prepared that I never spoke/ Words on a paper that I never read/ Proses never penned they stayed in my head,” Jay utters over the beat.
The release of 4:44 will serve as one aspect of a partnership between TIDAL and Sprint, with Sprint customers being granted exclusive access to the album.
“Today is an exciting day to be a Sprint customer,” Sprint president and CEO, Marcelo Claure said in a statement. “JAY-Z is a global icon and we’re giving customers an incredible opportunity to be among the first to experience his new album 4:44. Our loyal, existing customers, and customers who switch to Sprint, can experience the album exclusively, plus access a complimentary six-month trial of TIDAL HiFi, giving them access to content they can’t get anywhere else.”
Following the release of a trailer featuring Mahershala Ali and Danny Glover, which aired during the NBA Finals last week, many quickly assumed that 4:44 was the title of an upcoming film from Hov and company.
4:44 will serve as a followup to Magna Carta Holy Grail, which dropped nearly four years ago.
In addition to dropping 4:44 at the end of this month, Jay Z and wife Beyoncé also welcomed a set of twins.
With kendrick joey badass jay z and eminem album this year gone be fire
i love HOV so much
King Hov going to hit us with that deep shit. Making that sprint money, best rapper alive and to ever do it. While Nas is a broke homeless bum.
Hahaha, this is hilarious! It’s brilliant how you always find ways to pit Nas against Jay in any comment. By far, one of the most creative guy on the boards here.. lol!
Can’t wait to listen to 14 songs about how rich Jay-Z is and make him even more money
Most legends are rich. And if all you hear is money when you listen to his albums. Then You not really listening. He’s not one of the Goats because he just talks about money. Liked he said. “Do you dudes listen to music or do you just skim through it?”
Anytime Jay Z drops an album. I’m getting it. I already have Tidal just waiting on the 30th now
I already have Tidal too and it’s great. Sound quality is awesome and there is so much more content than in the other platforms. Plus, now that it costs $9.99 it’s a must-have music app
Jay hasn’t had a good album since the black album, or a good verse since poundcake. Hoping for the best.
American Gangster was classic and Jay has had some crazy features since Poundcake including Bitch Don’t Kill My Vibe Remix and Drug Dealers Anonymous.
American gangsta is far from clasic. He’s been in a decline too me for a while now. I wouldn’t mind if he bounced back though. If rock can have old heads so can hip hop.
a 50 year old man talking about the unsolved issues with his daddy? sounds like teenage emotions right? yes, he is going with another fuckery to try to get the youngstas to listen to him, he will be riding trap beats and dicks
WRONG the whole album produced by No ID
i love jay but he has not have good album since 2002 and i can tell you that he only care about the money now and that is cheap for someone like jay z
William H the all-time great!! Oh yes drop that album Hov!!!
The hell’s wrong with Jay’s voice in the clip? Sounds like he has a cold or something. Still not sold on a new album from him yet. All his projects since AG have been trash.
Forget Jay z the hustler of the year is Remy Ma she dropped one verse on somebody else song and milking it 2 years later after the song dead with summer jams .
LOL!!!! THIS IS WEAK!!!! NICE TRY SHAWN!!!!
I am hoping for a good album but it will probably be another mess that stans will dick ride to death. I think we’re close to Jay Z putting out more bad albums than good.
I dont get why everyone gotta dick ride with all this trap bullshit like bro you know Kanye you know Just Blaze you got hella money why not just rap over Premier beats or some Alchemist beats you can buy any beat you want you had a formula that worked (Blueprint) change is good but you went totally left field after the Black Album. Shit never been right since. Reasonable Doubt is a part of my teenage years from that to this in 20 years fuckin sad man
Well he had american gangster back in 07,the production on that was nice as hell. People sleep on that one for some reason though.
American Gangster was good to very good but not great. No one is bumping American Gangster today.
You crazy, American Gangster is a fu©king classic. Every song go hard. The wordplay the lyrics. You better listen again. It was his last great album tho.
American Gangster was the last good album from Hov. Seems like he just doesn’t have it in him anymore.
bring back ski beatz! Get j.u.s.t.i.c.e. League,bink,just blaze and maybe a beat a piece from timbaland and the neptunes.
nah. were good without timbaland. we dont need another mchg
Ski Beats, Premo, and Easy Mo B
This is like the same feeling of Jordan on the wizards..except he ain’t the greatest.
well, he is for me, but I understand that for many he isn’t, although he should be in everyone’s top 5
I can’t wait for another mediocre Jay Z album.
If you get excited for a Jay-Z album in 2017, kill yourself.
Maybe you should take your username’s advice.
My bad bro. I can’t get happy about a Lil yachty album
His on that trap ish again. His wife beyonce, his baby blu, twins out the womb, 4:44 in due (haaaaa)
Waiting on this one, it’s gonna be good!
Listen here kids. When grown men rap. You can sit down and learn something about the craft. Or you can go listen to you’re lii yachty album.
What if the grown man pretends to be a 17 year old drug dealers from the late 80s to early 90s? What does that “grown man” learn you about the craft?
Shout Out to Jay Z fans since Reasonable Doubt.
Real shit
This exclusive release format is wack. Just drop an album that people can cop from a brick and mortar store or iTunes.
download it via torrents, will probably be able to get it sooner than 6/30. hes rich, you don’t need to buy his album
Another garbage album from camel face gay – z …maybe they will have a renegade 2 song on there. So Em can rip gay – z apart on his on shit again. Then it will be worth picking up other then that i wouldnt pay for shit gay – z puts out.
Don’t pay for it then. You probably don’t have ten dollars anyway.
JAY Z’s new album is gonna have everyone go: “How is he still so good?”. I know that HOV is putting out a masterpiece, he never disappoints.
Except his last 10 years of albums have been a disappointment.
Do you no real hiphop
So do you have to actually have a Sprint phone, monthly subscription and Tidal to hear it…or can you hear it on Tidal anywhere?..
It will be bootlegged shortly after its release
4:44 [ Barack Obama ]…….. Barack born 4th August, 44th U.S president.
Its a great time when he do drop. but i still take my asz to work.
I hope its better than his last handful of albums. Jay Z been slipping since the early 2000s.
Is you smoking
You get ready for a young thug album don’t You so cut it ok
Exclusive to Tidal, very smart move…. If you want people to torrent your shit en mass.