Rumors have been circulating around the internet that Jay Z is spearheading a mysterious marketing campaign marked by the number “4:44” since early June. Many people jumped to the conclusion that it was a Jay Z album based on his recent moves and the campaign’s connection to TIDAL, the streaming service owned by the Hip Hop mogul. The confusion only deepened after a black and white trailer for what appeared to be a film premiered during the NBA Finals featuring names like Academy Award-winning actors Mahershala Ali and Lupita Nyong’o, as well as Danny Glover. Although Jay Z’s name was noticeably absent, people were seemingly convinced he still had something to do with it.
Adding fuel to the fire is the latest piece to the puzzle — a date. On Friday (June 16), posters promoting whatever “4:44” is popped up in Hollywood, California with “6.30.17” plastered across them and Jay Z’s name thrown back into the mix.
The posters were also coupled with the words: “Exclusively on sprint.tidal.com,” making it crystal clear TIDAL has partnered up with the massive telecommunications company for the release.
Considering Hov’s wife Beyoncé dropped a visual album in the form of LEMONADE back in April 2016, perhaps hubby is following suit? Or maybe the trailer serves as a visual for a song? Or maybe it’s hinting at an album acting as the soundtrack to a film titled 4:44? Could it be the long-awaited follow-up to Jay’s 2013’s Magna Carta Holy Grail? Whatever the case, the shroud of mystery enveloping the secret project is intriguing enough to get people talking, which is presumably the point. So far — it’s worked.
Check out the posters above.
There is a scandal involving the box office of the new tupac film. This was tracking to open with maybe 10 million at best. All of a sudden, its now doing 35 million. The reason why this feels overinflated is the same exact reason why straight outta compton was overinflated. Universal Executives for that film were buying whole showtimes (all the available seats) and were giving the tickets away for free (even offering to pay them $30 if they still refuse until they choose to see the film.
Same thing is happening here.
Why should we care? Go watch the movie if you want, don’t if you’re not interested. These politics ain’t putting food on the damn table or providing clothing and shelter for my fam. Chill with the ish
It’s illegal money that could be going to support charaities instead of buying out theaters.
Illegal money is used to buy out theaters everyday b. You’ll be aight.
What he’s saying is that the tupac film had little interest and was tracking for less than 10 million. All rappers hate it, critics hate it, audiences hate it, and yet its doing 35 million? This speaks to shady dealings similar to Straight Outta Compton. A drake biography can do 100 million opening day alone.
lol. we don’t need a drake movie. 2 hours of him crying his way to fame. just watch degrassi.
fuck outta here drake #1. Drake is GOAT. I love sucking his dick while nicky fucks me from the back. OVO over pac
Drake is garbage …..p…..pac is legendary he deserves to sell 100 million you ask me
jay z once rapped about 44 4’s instead of 22 2’s thats all i got lol
The two dots : instead of the hyphen in Jay:Z is also interesting. Havent seen the two dots since Reasonable Doubt tho they where originally placed over the Y and Im probably reaching
Could be a concert for the celebration for business move. Whatever it is I don’t have Tidal so I won’t get to watch or listen to it.
I hope it’s a new album. #JAYZ
Agree with OVO down there. “Drizzaveli: The 6ix God Theory” will be the name of the movie and will make the record breaking biggest box office in a day, because the 6ix God himself breaks records constantly. Real ting, ya know? #DrakeIsLoveDrakeIsLife #ToTheMax
Bro who in the fuck listens to Drake anymore? Dude got played out a long time ago. You must be from some other country where he is still popular.
Isn’t it obvious, Jay Z made an album for Barack. 4:44
Sprint owns 33% of Tidal. They’re always going to be partnered up
And why you mad tho? It be trash too you but may love it! Hater!
King Hov out with a new project to rule over you Nas stans. Watch the man win all awards, get number ones and money. Stay a broke, homeless loser Nas. Take all the L’s.
People acting like their not waiting on this ?
LOL tidal. Ain’t nobody checkin for that shit. Jay desperately tryina pimp that flopped service.
Never cared much for Jay at all so no loss for me, if he wants to keep shit exclusive for 38 subscribers.
4:44 [ Barack Obama ]…….. Barack born 4th August, 44th U.S president.