Though 50 Cent’s first love may be music, deep down he is a businessman at heart.
Mirroring his Interscope-debut Get Rich Or Die Tryin’, 50 Cent will bring his much anticipated album Before I Self-Destruct to life with a film of the same name to follow, according to Rolling Stone.
Directed and produced by the G-Unit general himself, 50 aims to bring a different perception to the “urban life-style” that many films fail to connect to. “I showed characters under pressure in scenarios where they felt like there were no other options, even though there were,” 50 continued, “There are always options. People just usually start to see them while being incarcerated [rather than] seeing them in the first place.”
50 Cent will simultaneously release a soundtrack with the film, though none of the tracks from his album will be featured on it. “Interscope would automatically have the rights to it, when they had absolutely no ownership of the actual material,” 50 explained. Instead, he hired unsigned artists to record for the soundtrack that he reportedly wrote as well, an innovative move that will give it an organic feel similar to the film. Impressed by his own decision, 50 Cent let be known that he “kept the music up to standards.”
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The album Before I Self-Destruct is tentatively scheduled for a December release, with the film and soundtrack coming soon afterward.
