Gucci already has a questionable reputation within the rap community. In 2019, an informal ban on the luxury brand was put in place after it released an $890 wool balaclava jumper that looked strikingly close to blackface, a form of theatrical makeup used predominantly by White performers to portray a caricature of a Black person.
Even Soulja Boy, who’s responsible for the 2008 single “Gucci Bandana” blasted the brand at the time, saying, “Fuck Gucci! Gucci canceled. Get the fuck outta here. Oh I forgot, Gucci racist as fuck. Man, y’all got me fucked up. Gucci put out that racist ass shit with that blackface shit on that shit. Fuck Gucci on my mama.”
Now, Jim Jones has a bone to pick with Gucci as well, years after declaring he didn’t give a damn what people thought about him for rocking the brand.
In a video uploaded to Instagram on Tuesday (February 8), the Dipset rapper detailed the unfavorable experience he recently had at a Gucci store and explained why he felt he was being racially profiled.
“We been in Gucci for about an hour,” he said in the clip. “And we in Gucci in the VIP. Since we came in here, ain’t nobody came in here and showed us no courtesy, no amenities, no nothing. Period. Not even a drink of water. I asked to speak to a manager. Sent me a Black guy out here starting to tell me some bullshit.
“So they got the Black guy racial profiling on Black people. I asked to speak to a manager bigger than him. Everybody disappeared. Ain’t nobody come out to check. I still ain’t get no sparkling water. I still ain’t get no champagne. I still ain’t get nothing.”
Visibly heated, Jim Jones continued his rant in the caption and expressed how much it disappointed him to feel mistreated by another Black man.
“And just like that sh*t went bad in Gucci,” he wrote. “I was more hurt that the black people was treating us like that more than anything. Very racy and all we wanted was some water sparkling water cause I was parched to be been shopping for a long time I’m usually drunk by time I leave stores like this cause they be serving that Champaign smh.
Jim Jones Doesn't Give A Damn What Rappers Think About Him Wearing Gucci
“This man literally spent over 100k in there in the last 3 months and this is how they handle him nasty. I told him leave that shit on the counter we out Gucci be moving dusty Lol Sh*t is hilarious it never stops.”
But Jones did end the shopping spree on a high note and wound up at Bergdorf Goodman where he said he was treated like gold.
“Ask for @chrisoff5th if u shopping at Bergdorf,” he wrote alongside a follow-up video. “They got the drip, but most of all they got the hospitality and champagne and Bergdorf water and he ask me if I was hungry ok I’m gassing it now, but they had the champagne and sparkling water.”
I’ll give Jim Jones the benefit of the doubt, but this is pretty unrelatable for the average person, seems like rich people problems. I didn’t know getting offered champagne while shopping was a thing lol.
If they recognize you as a big spender they will pull out all of the stops to make you happy and keep you spending money.
there’s a black man working at gucci? what fukin racism are we talking about??? How the fuck can it be ra??? cnn type divisive shit FOH jeewl santana you bum looking MF
it’s possible to be treated unfairly but not be a victim of racism jimmay. Several races deal with it daily
Im blacker than the street and I would never help this n!cca. He just embarrassing himself crying like a bitch
There is racial profiling going on in all of these stores. I went into a particular store and was told that I would receive assistance in just a moment but after 40 minutes, I left. Before leaving I called their corporate office and told them how I watched them help another white person that came up after me and never came up to me. I see this everyday! Loss prevention following me and my daughter all the time. I am blessed to be able to shop high-end stores but get no respect. If you can’t respect me, you can’t expect my money.
It’s weak minded to beg Any ppl to Accept or Tolerate you. #Create and #Supportyourown
just doing and saying anything to make the blogs now. From tongue kissing his momma to this. That versus went to his head.
Imagine being so priveleged that this is considered racism now adays lmaooo pathetic
Are you serious….you are a joke….this has nothing to do with privilege. f Gucci, we should be still boycotting them from 2019, but you will learn. Jim Jones stop patronizing Gucci, Gucci don’t give a rat behind about us. Period