It’s a copycat league even when it comes to the fast-food industry. Burger King is taking a page out of McDonald’s playbook following the success of their signature celebrity-branded meals.
BK has recruited the diamond-selling Nelly, Latin superstar Anitta and songwriter Lil Huddy to craft their own combinations for their Keep It Real meals campaign, which hit restaurant locations starting on Sunday (September 12).
The twist for Burger King is the meals will lean on the healthier side to appeal to a wider audience with ingredients such as their buns, pickles, mayonnaise, ranch dressing and ketchup being exchanged for artificial-free alternatives.
Nelly created the Cornell Haynes Jr. Meal taking after his legal name which comes with a Whopper with cheese, small fries and a small Sprite.
Burger also announced they’ve banned over 120 artificial ingredients from their menu but promises consumers won’t even notice the taste difference.
“We put every single food item that had a change associated with it through some exhaustive consumer testing so that we could ensure that not only the ingredient matches or is better than its prior taste,” Burger King’s chief marketing officer Ellie Doty relayed to CNN.
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The celebrity meals have been a huge hit for McDonald’s and a successful partnership for all parties involved. The Saweetie Meal is currently available while the Travis Scott Meal broke down the door as the first of its kind in 2020. La Flame reportedly raked in $5 million from the golden arches and then another $15 in McDonald’s-branded merchandise.
im not livin it
Dang, can’t support Nelly on this. The BKs in my area (Milwaukee, WI) are garbage…the food is rarely hot, the wait is long and the customer service is always bad!
Then go to White Castle and it will be no Hastle. I wouldn’t go the Harold and Kumar route though, you run into Neil Patrick Harris and everything takes you into a deep trip begging you to think, well I’m going to make my own burgers by getting them at the grocery store making myself feel more like a stand up guy you know nothing can get in my way. My upright attitude makes me feel like I’m making this world a better place lmao!
Go to my casino us Potawatomis will feed u right! We’ll take care of u
Fast food and health. Tell me more.
I can’t support Nelly on any BK after seeing the documentary Food Inc.! They all use ammonia and other toxic things in their burgers! Also, all BK in Chicago are rude, unsanitary and even there fries and onion rings are never hot. I would go get the onion rings and French toast sticks but stopped.
They also fart on every 5th burger made…
Lol wouldn’t doubt it. Every time you go to a burger king it seems like place is dirty or smells bad. It’s no wonder why people go to McDonald’s
Sorry for my terrible texting. Djt.
*Crying laughing face emoji*
The last time I ate at Burger King in Orlando, Florida I got sick the food has went to the dogs…