Hip Hop and sports have always had good intentions. Whether it was Mike Tyson and 2Pac walking to the ring, Wu-Tang Clan shouting out Rod Strickland in the middle of a song or LeBron James and Jay-Z kickin’ it, the respect has been there.
In the recent years, so has management. Master P‘s No Limit was the management early in for Reggie Williams‘ career. In 2006, The Diplomats began managing roller-blading team DipSkate. To add to the trend, Lil’ Jon‘s BME Click added pro-skateboarders Greg Lutzka and Ryan Sheckler of MTV‘s Life of Ryan fame. Pro-snowboarders Danny Kass and Dingo were also added, along with pro-surfer Travis Mellem.
“All of the BME Athletes came together for the preview of the BME Grenade Glove and to support Danny Kass! BME Click was everywhere, from kids rockin’ our bandannas and New Era hats, to athletes riding BME snowboards. It’s always good to be with family, and that’s what X-Games was,” said LilJon of the expanded click. Danny Kass added, “When Lil Jon wanted to get into action sports he wanted to pull the illest crew together, and it is an honor to be picked by that man.”