2021 is already bringing blessings to Roddy Ricch.
As of Thursday (January 14), the Compton native’s breakout single “The Box” has been certified 8x platinum by the Recording Industry Association of America (RIAA). With 10 million sales signifying diamond status, this means Roddy’s only two million away from an elite club that includes just 44 other songs. (And yes, “Baby Shark” is one of them.)
“The Box” led to a banner year for the new star, spending a whopping 11 weeks at No. 1 and landing him at No. 3 on Billboard’s Hot 100 year-end chart for 2020. It also came in at No. 7 on YouTube’s trending music videos list for the year, was Spotify’s most-streamed song across the U.S. during 2020 and HipHopDX named it the 2020 beat of the year too. And it’s nominated for Song of the Year at the 2021 Grammy Awards.
Of course with big songs come big paychecks. In December, Roddy was chosen as the featured honoree of Forbes‘ annual 30 Under 30 list after making a cool $20 million for the year.
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In a statement to Forbes, Roddy noted how it all happened while he was stuck inside during a global pandemic.
“I’ve made more this year than I have ever made in life – at home,” the 22-year-old said.
“The Box” lives on Roddy’s debut album, Please Excuse Me for Being Antisocial, which debuted at No. 1 on the Billboard 200 in December 2019 and went on to spend four non-consecutive weeks at the top. It became the longest-running No. 1 rap debut in the US since 2003.
Revisit Please Excuse Me for Being Antisocial and the visuals for “The Box” below.
Wat good out there
These days everybody goes diamond – even the wackest of rappers like to his wack star.
Muzic nowadays whack indeed. But that’s what’s popular now. When I was listening to hip hop back in the 90s my parents were like ‘this ain’t music’. I would rap like Future and not knowing what I said, hell I wouldn’t rap any words, if that would bring me the check. Whack, the way they are doing it, but they’re getting more money than we’ll ever see.
If you actually read what the article says there are only 44 songs that has went diamond.
And no, everybody doesn`t go diamond.
Most people don`t sell over 1 million records.
Music doesn`t sell as much as it did 10+ years ago