Released in November 2013, Eminem’s 80s-style animated “Rap God” video was heavily instrumental in his Marshall Mathers LP 2 album achieve multi-platinum status.
Now the popular visual has hit an exclusive milestone on YouTube: a billion views.
Eminem recently set up a special website www.rapgod.eminem.com armed with a timer to countdown the precious plays. After the Rich Lee-directed video hit its target, a special message — “‘Rap God’ hit 1 billion views. Thank you” — appeared with instructions on how to relive the zany clip, which parodies 80s character Max Headroom.
Remarkably enough, “Rap God” marks Eminem’s third video with over a billion YouTube views. As of press time, 2010’s “Not Afraid” is sitting at 1.3 billion views and his Rihanna-featured “Love the Way You Lie” probably needs its own website as it’s just 100,000 views shy of hitting two billion.
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Wiz Khalifa’s “See You Again” is the only other rap song in the billion YouTube views club with 4.4 billion.
It’s been a stellar year for Slim Shady already, having released his eleventh studio album, Music to Be Murdered By, which debuted at No. 1 on the Billboard 200, giving him the record of most consecutive No. 1 albums with 10.
Revisit Eminem’s “Rap God” video below.
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