San Diego-bred rapper Amon knows all about putting in rap game work (for starters, he released a track a week for one year straight back in 2016).

And he’s proud to share his growth and new material with the masses. For his HipHopDX-premiered “Process” video, he’s dropping lyrical confessionals about dodging haters, adversity and criticism.

“This is a never-ending process,” Amon tells HipHopDX. “Our failures have turned into research and development. We can’t make any more excuses we push ourselves. But that’s the beauty in the process. Pray this visual finds you wanting to take accountability and become your own biggest fan. Go hard as you possibly can with it and then live with the results.”

Watch the “Process” video up above and check in with Amon for more updates on Instagram @amonrahh.