Have you been on the fence with adopting a vegan lifestyle? JAY-Z and Beyoncé are offering fans a little extra incentive: free tickets to any of their shows, anywhere, for life. The contest, part of The Greenprint Project, was announced Wednesday (January 30) via Beyoncé’s Instagram.

View this post on Instagram

What is your Greenprint? Click the link in my bio for a chance to win tickets to any JAY and/or my shows for life. #greenprintproject

A post shared by Beyoncé (@beyonce) on

Going vegan is a choice that may be an intuitive next step for vegetarians, but a huge leap for anyone who currently eats meat. For this reason, the contest is focusing on inspiring individuals to adopt manageable commitments for eligibility, such as two plant-based meals a day or “Meatless Mondays.”

The contest and corresponding website — which helps illustrate the positive impact that small commitments to plant-based meals can have on the planet — is the second phase of the overall The Greenprint Project. 

Conceived by Marco Borges, who founded and co-owns 22 DAYS NUTRITION with JAY-Z and Beyoncé, the project started with a book released on December 31, The Greenprint: Plant-Based Diet, Best Body, Better World (which includes an introduction by the power couple), and will culminate with a documentary film later this fall.

You can learn more and enter the contest, here.