No matter what Eminem does, music critics are seemingly always out for blood. When the indisputable rap legend dropped Revival last year, he faced an onslaught of negativity. Consequently, Em rebounded with his surprise album Kamikaze in August and fired back at all his detractors.
But, evidently critics didn’t like that project either. So, Slim Shady and his team decided to take out a full-page print ad in The Hollywood Reporter, blasting various publications for criticizing his latest work — despite the fact Kamikaze is No. 1 in 103 countries and sold over 434,000 total album equivalent units in its first week.
“NOT FOR YOUR CONSIDERATION!” the ad reads in part. “Thanks for the support a**holes!”
Editorial director of The Hollywood Reporter, Matthew Belloni, shared the ad via Twitter on Thursday (September 20).
“Respect to @Eminem and his label for running this very funny ad in @THR magazine,” Belloni wrote. “Is this the print equivalent of a diss track?”
— Matthew Belloni (@THRMattBelloni) September 20, 2018
Kamikaze, Em’s 10th studio album, arrived on August 31 and it’s been a heavy topic of conversation ever since.
Most notably, it kicked off a war of words between Shady and Machine Gun Kelly. Em’s delivered what appears to be the final blow,“Killshot,” earlier this month. It marked the biggest Hip Hop video debut in YouTube’s history.