GoTV, the innovative, on-demand mobile television network, announced today

the launch of Pure Phat, the world’s first mobile TV service dedicated to

the hip-hop lifestyle, in full motion video for Sprint mobile phones. Pure Phat is now available as a part of the new Sprint Media Player video lineup.

Acting as the urban authority, Pure Phat is an exciting mobile channel that provides news, previews and reviews of all aspects of the hip-hop lifestyle with content and artist drops provided by HipHopDX.com…from music to fashion. Through PurePhat, hip-hop enthusiasts receive instant access to hip-hop charts, previews of new artists, information on the latest gadgets, toys and other must haves, and reviews of the coolest games.

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Pure Phat also gives viewers the 411 on what their favorite hip-hop artists are up to.

You’ll discover new and upcoming artists from the underground, get the weekly top five chart countdown, and gain access to exclusive interviews and info about all the hottest stars from 50 Cent to Snoop Dogg.

HipHopDX continuing to support the growth of Hip Hop worldwide.