As one of a handful of artists signed to the Busta Rhymes-led Conglomerate Records, Inglewood, California rapper J-Doe recently spoke with XXLMag.com about his decision to sign with Conglomerate, the music video for his new single “iongivafuhabownuhn,” and more.
In regards to signing with Conglomerate Records, the West Coast wordsmith revealed that Busta wanted to sign him during his Flipmode Squad days, before the label was even created. J-Doe then explained that he took time “to make a real educated business decision” before choosing to sign with Busta, partially due to the rapper’s enthusiasm about music.
He also offered his thoughts on the music industry, stating that there’s so much pressure on seeing “an immediate return” that artists don’t make it to a second album or even a second single.
“I wasn’t around during the Flipmode days,” J-Doe said. “He was just starting the Conglomerate idea when I first met him. Later, I had my time where I took some time away from the Conglomerate to go figure out my own stuff and my own decisions. Then, I was able to make a real educated business decision about what type of business people I wanted to be around and do business with. And Busta, to me, is one of the last people that truly get excited about music and still cares. He really wants to see music as a whole and hip-hop as a body to be respected. When I watch him get excited as he does when he hears the records I play, it just shows me that he’s not gonna get tired.
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“That’s a big problem with the industry now,” he added. “Like, if your first single ain’t Platinum, you probably gonna fuck around and get dropped. That’s because the label needs to see an immediate return on everything nowadays. So there’s not a lot of second albums coming out. There’s a lot of first singles, but there’s not a lot of albums, period, that’s coming out. If your first single don’t do well, they might not give you a second single.”
J-Doe later spoke on the newly-released music video for his record, “iongivafuhabownuhn.” Directed by Busta Rhymes, the video features cameos from a variety of entertainers and other personalities who rap along to J-Doe’s record.
“Well, the video was an idea of Busta’s,” the rapper said. “He had an idea of putting a viral campaign together like that and getting a lot of different people to just do the words and just have me do little bitty parts of it. Then, we just threw it to the team. We just brought in celebrities that we both knew. We brought in good people who are influential in their own right from the internet, radio, blogs, everything. We just wanted to give people the real viral experience because we see people rapping into the camera all the time on Instagram, Vine, whatever. That’s just the wave.”
For additional J-Doe coverage, watch the following DX Daily:
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