Macklemore & Ryan Lewis’ “Same Love” single enjoyed a sales boost of 350% the week following the Grammys compared to the week before the broadcast of the annual award show, according to Nielsen SoundScan data. The Grammys was broadcast January 26.
“Same Love” sold 51,000 units the week ending February 2, which is the sales week following the Grammy broadcast. During the Grammys, Macklemore & Ryan Lewis were joined by Madonna and Queen Latifah in a performance of “Same Love,” which has sold more than 2.4 million digital songs, according to Nielsen SoundScan data.
Queen Latifah married 33 couples on stage during the “Same Love” Grammy performance. The marriages were reportedly between people who are gay, straight, young, old and from different ethnicities and nationalities.
Prior to the performance, Ryan Lewis said that the weddings, “Will be in our minds the ultimate statement of equality, that all the couples are entitled to the same exact thing.”
Among those who were to be married was Lewis’ sister, Laura, to her then-boyfriend. “A night that is already tremendous for me, for the music,” Ryan Lewis said, “but to have my sister get married and my family there watching it—that makes it a whole other level of amazing.”
The week before the Grammy broadcast, “Same Love” sold 11,000 copies, according to Nielsen SoundScan data. The week ending January 26, “Same Love” sold 24,000 copies.