Being one half of the hottest producers in the music business today, Pharrell Williams can now add fashion designer to his daily list of things to do. Pharrell or For real as Jay-Z has dubbed him has inked long term licensing partnership with Reebok to produce a collection for men and women. The men’s collection will be called the “Billionaire Boys Club” and “Ice Cream” for the ladies.
“Reebok’s licensing partnership with Pharrell will enable us to reach a new cross section of consumers,” Todd Krinsky, vice president of Rbk said. “Pharrell’s collections will fuse skate, hip-hop and alternative rock global youth cultures to reach a broader audience across all musical genres.” The collection will showcase Pharrell’s own personal unique style and flavor when it comes to fashion. A marketing campaign is currently being developed for both the men and women’s lines that will begin to hit stores next summer. When the collection initially comes out it will be limited to distribution in high-end boutiques and selected department stores.
“I’m excited to be combining my creativity and vision with Reebok,” said Pharrell. “I’ve always wanted to do more than music, and now I’ll be able to explore the world of fashion by designing my style of clothes and sneakers.” Look for N.E.R.D’s next album “Fly or Die” in stores March 2004.
