Over the past three years, Dame Dash’s DD172 music collective has been churning out critically acclaimed projects from the likes of Curren$y, Ski Beatz, Blakroc and others. Now, the former Roc-A-Fella mogul is setting is sights on Hong Kong with a new branch of the company.
According to a recent report from the Wall Street Journal, Dame is taking DD172 overseas with a new Hong Kong division. Dame is joining forces with Chinese rapper MC Yan and former neighbor-turned-business partner Shelly Pecot for the project.
“Shelly [Pecot] was my neighbor in New York a few years back [before moving to China],” said Dash. “We shared the same rooftop and our kids played together.”
Although DD172 has yet to establish a permanent residence in Hong Kong, Dame and company have been setting up performances with DD172’s artists in Hong Kong and a number of Hong Kong artists in America. Dash explained that with the old business model of music quickly fading, he wanted expand his multimedia operation to the Hong Kong market.
“The old model of music, where artists try to get on the radio and then sell albums, is dead. We want to do multimedia, with short films and art exhibitions on top of the beats,” he explained. “The point of these shows – these collaborations – is to bridge the gap between Western and Eastern music. Music can break any barrier, be it cultural or language.”