50 Cent has been taking his time with his untitled fifth solo album, a tactic that’s allowed him to better focus on his material. During a press conference at the Festival de Casablanca 2011, Fif explained that he was always racing to meet deadlines with previous albums, but took the Eminem and Dr. Dre approach with this LP.
“I’ve worked longer on this album than any of my other projects. I’ve had the opportunity to evaluate the things that I created initially, and go back and revamp things and change things around a bit,” he said. “Both Em and Dre have had opportunities to critique themselves, when I was always on the shot clock. So this time, I get a chance to really make sure I feel like it’s going to be the right music for this time period.”
“My material comes from my actual experience. In a lot of ways, the things that I’m saying, it doesn’t necessarily reflect my mind state at the time, but my first album had all of the dysfunction that I was being exposed to. It went on to be the largest debuting Hip Hop album, selling 12 million records. The task of recreating that came up. So I had to figure out new ways to write things or new portions of my experience to create music based on those things. Now, this album, it’s more creative, I feel like, because I’ve’ had to find things away from those things that I’ve done continuously.”