Drake’s latest project, More Life, was expected to do big numbers and has now come through on those expectations. After a record-breaking amount of streams upon its release, the playlist has shot to the top spot on the Billboard 200 albums chart with 505,000 equivalent album units in the week ending March 23.
That figure makes it the best week for a project since Drake’s VIEWS came out in May 2016, which sold 1.04 million units in its debut week, according to Billboard.
More Life doesn’t have any physical copies available yet, so the numbers are coming from digital sales and streaming. The streaming numbers were up from VIEWS, which launched with 163,000 equivalent album units. More Life did 257,000, or about 384.8 million streams, across all platforms.
The playlist was streamed nearly 90 million times in its first 24 hours via Apple Music and over 300 million times in its first week. Those are both records.
Since Drake partnered up with Apple Music to release exclusive works in 2015, the union has proven fruitful. The Verge spoke with Republic Records and others regarding the Canadian superstar’s success on the streaming front and how the machine helped Beats 1 Radio become a major player in the broadcast space as well. Apple added in their report to The Verge that More Life‘s streaming numbers bested Spotify’s 61.3 million streams, which was also a record for first-day album streams for that company.
Drake’s previous studio project, VIEWS, didn’t fare badly in the streaming department either. VIEWS was an exclusive Apple Music release and was streamed over 250 million times in its first week.
They probably have a team with multiple devices constantly streaming the album. Let’s call a spade a spade. Stupid corporate machine lol
Yeah, and a team writing in the comment section to defend good music like Im doing here, FOH wit dat bulshit!
I bet.kendricks next album.doesnt even go gold. Numbers matter and drake runs the rap game based.on numbers.
You are gonna eat those words when Kendrick’s next album goes gold in a week. And numbers only matter to pop fans. Hip-hop fans care about bars and Aubrey’s bars are weak.
Drake is running HipHop&Rap!!!! He will be the only HipHop&Rap artist to get +500k in sales!!!! Most artists can’t even reach 75k-100k in sales!! This shows proof the drake is the top dawg in the HipHop&Rap game!!
#NumbersDontLie #MoreLife
….Except that it’s not rap, what he’s doing. It’s 40% rap and 60% other genres and trash
You are being kind
Drake is
30% Producer
30% Autotune
30% Pop
10% Hip-Hop
quantity doesn’t = quality…both piss poor lackluster uninspired mediocre projects were wack, more life was the lesser of the two…#NUMBERSDONTLIE #70% OF FAKE DRAKE’S FANS WEAR HIGH HEELS..THE OTHER 30% ARE QUEER THAT WEAR SANDALS #DRAKEISFAKEDRAKEISWACK
The 6god strikes again ! Numbers don’t lie Drake so far ahead the game with his music no other artist isn’t even close. KDot has a lot of work to do period to knock Views and More Life. 1.2 first week and 500k first week shitting on completion Free Smoke ?
hard work pays off
Kendrick and Drake killing it right now
Yes they are. Glad somebody else isn’t taking one side and bashing the other. They’re both great artists.
He sucks so bad, childish lyrics, cant sing a note, autotuned garbage, laugh worthy.
Imagine how much he would’ve earned if he wasn’t signed through 5 people. – Pusha T
But he’s worth more than 100 mill lol you a hater and pusha is a washed up retired drug dealer
All lives matter. Just not to each other apparently. Being black and from Chicago I see firsthand that we are the only ones killing ourselves daily, not whites. Also, whites aren’t the ones that enslaved us it was our own people that did that to us. African warlords sold us to the whites and Spanish. These are hard honest facts we all have to learn to live and deal with.
Bruh, if you’re gonna talk about this in essence, and try to not paint this as a problem blacks created, and try to say they’re the reason ppl are dying then actually study it to see the big picture. People like you think because slavery ended hundreds of years ago, and we been “equal” since the early 70’s ppl suppose to wake up and be mentally cool. YOU SOUND LIKE A FOOL. I’m not blaming whites, and I find BLM focus on ththe wrong things, BUT to say we do it to ourselves like it’s our fault is ignorant. How many recipes you have from your grandmother? great grandmother? Stuff that’s been with your family for generations? STUDY SHOWS if you’re born into a family where it’s dis functional, odds are you’ll carry those same issues with you into yours. Research have shown that, that’s what the African American race as a whole is going thru, and “everybody” else telling us to get over it with no support from the ones who caused those issues, don’t do a thing for us but create more divide. NOT EVEN GONNA GET INTO THE DRUG CONVERSATION OR THE PRISION SLAVE SYSTEM. Start looking at blacks from the beginning of coming here, in the same light of a relationship and it’ll make a lot more sense. If time is relatively; tendencies are that generational post traumatic stress syndrome.
Obviously, it is the white man’s fault!
More life isn’t being considered hip-hop though is it?
Drake is blazing right now…the Only people that come to mind that would come close A New Kendrick Lamar Album and Carter 5 finally released….Maybe a Andre 300 solo album..and a Watch the Thrown prt 2album no Kanye im talking Emenim and Jay-z full album collaboration hey im just saying
Andre 3000 lol
And here come the drake haters… you guys are fucking sad. You guys claim to hate him but all you do is listen to his music and critique it. If you really wanna get back at Aubrey how about you guys stop giving his album spins and ignore it? Buncha closeted drake fans in these comment sections. Be happy that Kendrick dropped some real shit, stop focusing on Mr Graham if he gets you so mad. As far as the “playlist” goes… it was a typical drake album. A few hits, a few misses, something that sort of resembles rap mixed in with a bunch commercial sounding shit. You guys want him to be a beacon of hip-hop when you know damn well that’s not what he’s about. Ultimately, More Life is forgettable. Stop exhausting your efforts guys, go listen to some Oddisee and be happy.
fuck drake it’s an honest opinion dudes wack I don’t even listen to that garbage or even listen to his albums let alone his songs the last drake song I heard was started from the bottom and gunit made that song I didn’t even listen to drakes version this kind of bullshit ruined hip hop I don’t listen to any new bullshit except Freddie Gibbs schoolboy q jay rock tde nipsey and Lloyd banks probably the best rapper now and a legend. Dave easts ight too but fuck the rest of this garbage drakes wack lil Wayne rick Ross all this trap bullshyt music in general is garbage one dimensional garbage this is why you won’t get no more classic albums that’ll compare to the golden era shyt the grimy and the dre produced classics these new kids are just stuck with that trash this eras trash lol
I’m feeling a lot of heat coming off that couch ?
Real shit breh
Damn!! My boy Drake running the HipHop&Rap charts!!!
Don’t be a sheep believing everything you read/see/hear.
Record companies buy their own artists records just to increase the sale and encourage people to buy the product. Just like the views and the likes on youtube. It’s a marketing technique.
What you forgot is Drake has been selling more than his peers before Apple n Streaming came along And he is not the only artiste signed with them[Kendrick et al], why aren’t they doing his numbers? And I’m sure as hell Apple don’t pay me to listen to & defend Drake here in the comment section, I do dat cuz I love his music which is GREAT n can’t stand people who do nothin but HATE on people and spread hate.
You’re wrong. Wayne, Jay-Z and Kanye sold more than Drake before Apple and streaming came along. If you pay more attention, there is a marketing deal with Apple, Spotify, etc according which each artist releasing new material is put on top tier of streaming plays.
Without taking into account that Drake’s audience is wider than Kendrick’s or any of the artist I’ve mentioned since Drake’s music is aimed to female and white kids with identity crisis.
As a consumer you play More Life like any of us do just to get a glimpse of Drake’s new material. But at the end of the day, the medias hammer this sh-t some much in your brain that you find yourself buying it or playing it in your Apple Music account.
However, it does not mean that the music is not good. I’m just saying the numbers are having a substantial push.
Funny cuz Im a black kid from Africa who likes & enjoys Drakes music but maybe am not one of his target audience coz according to you Drake’s music is not for me.
I did not say Drake’s music is not for “black kid from Africa”. I said Drake’s music is written for a certain audience such as female and white depressed kids. Except if you consider songs such as “hold on we’re going home” or “teenage fever” are written for audience like you (those songs are representative of Drake’s catalogue).
To finish, I highly doubt that you’re a “black kid from Africa”. You sound more like a troll.
The songs you mentioned are Pop but I prefer the rapping Drake & yes Im really from Africa, from Jos in Nigeria.
and I’m lemba from the lost tribe of Israel
Haha Aight figured you jst trolling.
I did not say Drake’s music is not for “black kid from Africa”. I said Drake’s music is written for a certain audience such as female and white depressed kids. Except if you consider songs such as “hold on we’re going home” or “teenage fever” are written for audience like you (those songs are representative of Drake’s catalogue). To finish, I highly doubt that you’re a “black kid from Africa”. You sound more like a troll.
those clicking farms and bots are working double time, apple has a streaming service nobody can supervise to check if the streams are real or not , and on the other hand we have retards that consider that the music that sells the most is the best music out there, so just push the numbers the numbers of the celebritys signed to your company and the people will automaticaly believe you have the best artists in the world
Check for Drake stans around you & you will realise these numbers aint fake.
So he somehow lost half of his fan base? Views did a milli the first week and for some reason, it kept selling even though the project was about as good as a Ray J album! According to his last album and the performance of it going forward, this album should have easily matched but funny things happen when Apple manipulates numbers just to give him a bigger opening week than Beyoncé over on Tidal. That’s right weirdos, Views came out a week after Lemonade and it was a battle between Apple and Tidal. I listened to Views and knew instantly that Apple manipulated the numbers. I know diehard Drake fans who thought the album was bad so the numbers didn’t add up. Drake doesn’t care because he’s handed rhymes like he was handed scripts on Degrassi! He’s being paid to go out and act like a rapper
As the article notes: More Life doesn’t have any physical copies available yet, so the numbers are coming from digital sales and streaming.
Views sold 852k physical/digital copies in the first week and then 245 million streams. If More Life is only digital copies and streaming, a lot of the physical sales is going to be turned into streams. Which boosts the Apple Music numbers.
There’s no conspiracy.
Yea ok….
Crazy numbers n thats without physical copies? Smh
yeah man; and bear in mind that they fucking artists over with that whole “1500 streams is one album sale equivalent” bullshit. lol. that 500k is way lower than if they were giving artists their just due.
No one will bring up streaming if kendrick pulls up big numbers its sad how selective folks get over drake
Numbers mean absolutely Nothing to me like MC Hammer meant nothing to me. Drake is trash.
Free Smoke is dope, then it’s all down hill from there. Save your money.
Who gives a fuck…new krayzie and bizzy album coming soon…singlez out now bitches
So thanks to Click-Farms this Fraud “sold” half a million. HAHAHAHA
For those hating on Drake , talking shit bout his music, debating with each other, you are all the reason dudes breaking records and outselling anyone in the game including your favorite rapper!