Drake defeated a bunch of people on the other side of his “20 v. 1” beef, including Kendrick Lamar, to win Top Rap Artist at the Billboard Music Awards.
The awards, for which “honorees are selected by performance on the Billboard Charts,” were given out during a ceremony on Thursday (December 12).
Drizzy won three awards, defeating Kendrick, Future, Metro Boomin and Travis Scott for Top Rap Artist (all but Scott had been involved in the series of back-and-forth records and other disses this past spring and summer); taking home the trophy for Top Rap Album, as For All the Dogs defeated projects from 21 Savage, Future and Metro, Nicki Minaj and Rod Wave; and also defeating Lamar and Scott for Top Rap Male Artist.
Kendrick Lamar did not go home empty handed, though. His Drake diss “Not Like Us” won Top Rap Song honors.
In at least one other respect, Kendrick Lamar was a victor, too: his diss tracks out-earned Drake’s.
On Thursday (December 12), Billboard revealed estimates of how much money the two rap titans’ respective diss songs have generated in the months since their release this past spring.
Using data from Luminate, the analytics company that powers the Billboard charts, the publication estimated that the battle between Kendrick and Drake has generated almost $15.4 million in streaming, digital sales and publishing revenue in the U.S.
Kendrick is the clear winner of the two, statistically speaking, with “Not Like Us,” “Like That,” “Meet the Grahams” and “Euphoria” accounting for just over $13.4 million of that figure (almost 87%).
Not Like Us” is the most profitable of the four, generating roughly $7.6 million, followed by “Like That” — his chart-topping collaboration with Future and Metro Boomin that ignited the war — racking up $4.6 million.
The spooky “Meet the Grahams” has so far earned $795,100, while “Euphoria” has made $441,300. Data for Kendrick’s other diss track “6:16 in LA,” which was not released on streaming, is unavailable.
Meanwhile, Drake’s two commercially available diss songs, “Family Matters” and “Push Ups,” have generated just $981,300 and $969,400 — totaling a little over $1.9 million.
How much money Kendrick and Drake have personally pocketed is unclear as it depends on the terms of their label and publishing deals, which are not known.
Lmao in what world was he the top artist when the top charting rap song, and top charting rap album were both Kendrick?
Industry politics at work.
Drake dick *slurp* *slurp* *slurp* 😋
Drake paid handsomely for that win.
Still a pedo.
For all the dogs was trash!!!
It was 🌈 🗑️
All I want for Christmas is for Drake to toss my salad.
hello g
hello g sd dgdsgdgdsg
Hahah, got the Kendrick cock sucking fan boys rattled! How dare a pale skin beat our dark skin! Hahaha
great greg. Why are you so gay? Is it Drake’s dick or his boring ass culture vulture plant music? Maybe it’s just you’re just a desperate homo.
Hahahahah cry more
Suck more Drake dick, homo
Awwwhhhh hurted your feelings.
Naw, you’re the only one here who’s butt hurt from always bending over and taking Drake dick all the time.
Consolation prize
So the stream companie say Kendrick sold more, but the middleman says Drake won. Man fuck billboard and fuck streaming. Make MP3 great again.
The Headline is just sensationalism.
Why this site always trying to keep it Kendrick vs. Drake.
Let it go!
Go to another site then
The Headline is just sensationalism.
Why this site always trying to keep it Kendrick vs. Drake.
Let it go!
Just generally curious. Who do you think has the better record deal?
It makes sense that a pop singer would win a Billboard award over a rapper
Participation trophy
Cuz he’s a small hat and it’s all run by small hats.
*Farts incredibly*
For that piece of sh!t album? Jesus H f()ckng Christ, check your heads.
Drake doesn’t even need to drop anymore and outlives everyone it’s actually insane. Same cornballs saying his music is generic and doesn’t have any longevity 😂. Midrick tries so hard and still can’t get on his level
Like I been saying for years Billboard has always been and will always be nonsensical jibberish and less than zero credibility just like this junk azz non credible slte with a bunch of happy meal toy azz wrlters posting for it