DJ Khaled has been enlisted as the newest face of Rocawear, stepping his entrepreneurial foot into the fashion arena.
“I’m honored to be chosen,” the Snapchat king told Women’s Wear Daily in an exclusive interview during the Los Angeles stop of Beyonce’s Formation tour. “Growing up in the game, Rocawear has always been a major part of the culture and lifestyle of fashion and music, and that’s why this opportunity to be the face of the brand is important to me, and it feels great. When you’re rocking Rocawear, you’re rocking greatness. It’s quality, it’s fly and it’s part of my history that I’m excited to bring to my fans.”
Khaled was also featured in the brand’s fall 2016 campaign and was chosen because of his connectedness to the people. It’s all about the fan love.
“The days of hard selling are over, and when you look at DJ Khaled, he is constantly engaged in a one-on-one conversation with his fans, and that natural connection is what it’s all about for Rocawear,” Aleesha Smalls, Vice President of Digital, Iconix Brand Group says in a press release.
The We The Best music mogul recently wrapped up from touring with Queen Bey on the North American Leg of her Formation World Tour and thanked her amply for the opportunity.
His ninth album Major Key is still in the works, with a special track featuring Jay Z and Future entitled “I Got The Keys” in tow.
“I’m in the studio now and we’re going to be announcing a summer release date any day now,” he reveals to WWD. “I also have a record about to drop with Jay Z and Future. We shot the video already. It’s rare to have [Jay Z] in a video; it’s hard to get him to shoot his own videos, so I was like, ‘Wow, did I make it to another level?'”
They still make that?
Fuck yeah! I still wear Rocawear to this day. Best clothing line ever. And with DJ Khaled being the face of it now, it will be popular once again. King HOV wins again, Nas lost again!
Lost what exactly?
The war against HOV, his wife, his money, his reputation, his ear for good beats, his allies (AZ, Cormega, Fat Joe), shall I go on?
Anyone still wearing Rocawear to this day ain’t getting no p*ssy
Nice double negative there, idiot. So you just said I am getting pussy. Thanks, and I fucked your girlfriend, your sister and your mom in that order last night.
Dude you said so many times that you were gay, in so many other posts. Not that there is anything wrong with that but I you just hate raping women?
That’s a fake me. I’m the real Fuck QB.
His money? You mean Beyoncé money. Does HOV even own any of Roca Wear anymore? I thought he sold all that shit to Iconix for pennies and they basically were paying him endorsement money because no one bought that shit.
Ace Hood – the new face of ENYCE
LMAO… Good Sh*t
Meek Mill – the new face of Willie Esco
Wale – the new face of Lugz
Meek mill the new face of bird man lugz
Vado – the new face of Karl Kani
Murphy Lee the new face of Vokal
Andd you cant keeps jays dick outa your fat mouth for more than 5 seconds…
All I know is that DX better do a 20th anniversary tribute to the greatest album ever, Reasonable Doubt, tomorrow and compliment the hell out of it. And do a 20th anniversary to It Was Written the following Saturday and bash the hell out of it.
Maybe Hov’s greatest album but greatest album?
Thanks for the laugh.
Hahah
Yes, greatest album ever. You mad I didn’t say Illmatic?
Nope…. but you seriously think its the greatest though? I mean its your opinion but even to the most amateur hip hop head, its not even closest to being the best hip hop album
jay z is desperate for some attention