Safaree doesn’t actually believe he has a chance at this rap shit right? Those thoughts ran through my head as I heard “Lifeline,” some half-baked diss record directed toward ex-girlfriend Nicki Minaj and her current love interest Meek Mill. Taking shots at one of the biggest names in Hip Hop and her B-rated boyfriend seemed petty considering their history. Someone with common sense wouldn’t waste the last ounces of their relevant energy going at such an impenetrable force within music. Then again, why not? In this ruthless age of celebrity, the idea of “keep the people talking” has become currency. It’s the reason why there isn’t anyone who has taken Safaree’s rap career seriously. From the look of things, “Lifeline” serves as one piece to a comical puzzle everyone is in on except the obvious individual. Meanwhile, Nicki’s silence and cryptic tweeting hasn’t revealed any insight, but it keeps her trending on numerous social media platforms. All for the sake of entertainment.

There’s a new logic as to why everyone is treating Drake’s “Charged Up” like the greatest diss record of all time. Drizzy didn’t address the ghostwriting allegations at all despite making some effective jabs at Mill. People were smitten and “Charged Up” became the biggest trending topic this weekend. Therefore, the people were entertained. Doesn’t matter if those reference tracks actually made huge blows to Drizzy’s integrity as an emcee because ghostwriting doesn’t matter in the eyes of the buying masses. The unwritten rules of Hip Hop matters none in the pop world, a place where Drake currently stands unshaken. In that dimension, where reference tracks are passed around like industry blunts, it’s perfectly normal.

This is why Meek Mill has come off as purely unnecessary and the out-of-touch villain. The Philly emcee has challenged someone currently occupying the upper ranks; something that’s always been a standard in Hip Hop, not so much in pop. Considering how everything went down Monday evening, Mill is starting to understand that. The general population wasn’t going to care about anything he had to say. In this day and age, all that matters is popularity along with money. Everything else can be damned. Remember the early beginnings of 50 Cent and Ja Rule? Before Fiddy dropped the atomic bomb which became Get Rich Or Die Trying and became the Chapter 11 mogul he’s become today, he wasn’t touching the Murder Inc artists sales or popularity wise. 50 Cent destroyed his career by simply attacking his credibility. Today, Ja Rule could have held his career intact while 50 Cent would have been looked at as a “hater.” Authenticity doesn’t matter in the grand scheme of things.

Meek promising Hot 97 a response track and not taking part disappointed enough people for a change.org petition for Funk Master Flex’s removal. As this editorial is written, 8,421people have signed the online form, as if it matters. Yes, there are people in existence who believe that a change.org petition relating to a wasted five-hour radio experience can lead to someone’s firing. Everything comes off as a television plot twist rather than a legitimate turn of events, which, again, keeps everyone talking about the parties involved. Doesn’t help that Meek later posted some random screams with comments trolling fan’s potential comments on the track. At this point, the entire controversy has become an entertaining joke where rap and pop fans are taking this thing too seriously.