Rick Ross Still "Rocking" With Reebok

Rick Ross compares rapping to film writing while speaking on his controversial, "U.O.E.N.O." lyric.

Maybach Music Group founder Rick Ross found himself swimming in controversy this year following the release of Rocko’s “U.O.E.N.O.,” a record which featured a notoriously controversial lyric from Ross. Following the backlash surrounding the rapper’s lyrical addition to “U.O.E.N.O.,” he was subsequently dropped from his endorsement deal with Reebok.

Despite Ross’ brash ending with Reebok, he went on to reveal that he still has “love” for the brand during an interview with The L.A. Leakers. The God Forgives, I Don’t rapper also made reference to a possible “announcement” he says will be made at the appropriate time.

“Well, you know, as far as me man I just still love wearing Reebok,” Ross revealed. “You know what I’m saying? That’s just always been a vibe of mine and I’m still rocking with Reeboks. I feel like when the time presents itself, if it is meant to be we gon’ make that announcement and let the streets and everybody know what the deal is. But other than that I’m just rocking Reeboks.”

Ross later went on to address his controversial “U.O.E.N.O.” lyric and the apology that followed. On the original version of the song, Ross rapped, "Put Molly all in her champagne, she ain't even know it / I took her home and enjoy that, she ain't even know it."

“You know me, I really don’t take it too personal. I just feel like Hip Hop is the biggest force in the world right now,” said Ross. “It’s the biggest voice in the world right now and I feel like a lot of people just want to step on that stage a lot of the times. At the end of the day we’re writers, we’re entertainers. It’s just like writing a film. It’s just like Scorsese or Tarantino. We may direct a film you may not like. You don’t have to watch that one. You don’t have to catch that particular film…For anyone that was [taken] advantage of or raped or so on, that’s who that apology was sent for.”

In April, it was reported that Ross could possibly lose between $3.5 and $5 million as a result of his Reebok fallout.

RELATED: Rick Ross Dropped By Reebok, Over Perceived Rape Lyric

85 Comments

  • Anonymous

    But if you think about it it's worse for artists who used to go platinum to now go gold, than for a guy who always goes gold to maintain that each time out.

  • Anonymous

    "still no platinum albums though, FAIL" What is your obsession with going platinum?

    • Anonymous

      i find it amusing that almost every major commercially successful artist from the last 10 years has at least 1 plat album, not including the new people but ross been around far too long to keep failing

  • Anonymous

    "Slim fast would be a good look!" Maybe he should.

  • Anonymous

    HOT NEW HIP HOP. EAR CANDY FOR YOUR EAR. NOTHIN LIKE THE SHIT YOU TIRED OF HEARING ON THE RADIO. http://youtu.be/4NjS2Lqvr_U

  • Marian R. Davila

    just as Justin implied I'm in shock that a single mom able to profit $8293 in 4 weeks on the internet. did you look at this site link... WWW.CAN99COM

  • Anonymous

    Dis nigga is a fraud and a pathological liar. I just seen an interview yesterday where he was talking about Khaled proposing to Nicki saying how real and serious it was. Now today we find out it was all for promo for a single Ross is on. LIAR LIAR LIAR

  • Anonymous

    I don't think Ross needs Reebok. Ross owns about 6 Wingstop franchises and stock in Ciroc & Bellaier Rse in addition to real estate. As a CEO of a multi-million dollar label with multiple Gold singles and Gold albums from himself and his artists he doesent need a Reebok endorsement, all Ross needs to do is keep pushing his artists and building his empire within the music industry.

    • Anonymous

      more like 3 wingstops. and he aint making no profit there because him and DJ Khaled eat too much

    • Anonymous

      he does not have stock in Ciroc "multiple Gold single".... you MEAN 2 and he hasnt had 1 since 2010 all ross needs to do is go on a fucking diet

  • JASONNN

    http://i1.ytimg.com/vi/PJc3bWW0iu0/mqdefault.jpg

  • 666 micheal myers devils

    http://i1.ytimg.com/vi/fp9BSmxgUxs/mqdefault.jpg

  • 666 micheal myers devils

    http://www.youtube.com/watch?v=fp9BSmxgUxs

  • Anonymous

    ross is one of the real g's who is left in the rap game.. i mean, game was a stripper, 50 was a snitch etc.. ross keepin it real till the end and u can see from hes eyes that hes real cold blooded gangsta

  • Anonymous

    Reebok aint rocking with you, you fucking Rapist!!! Why would an athletic company hire an obese person to promote their brand anyway?

    • Anonymous

      Sure great idea if they want hundreds of angry women outside their stores protesting again

    • Morley

      Your mother drank too much alcohol when you were a baby or maybe there was bad water in the trailer you grew up in. Are you one of those sick-minded freaks that asks why people wear baseball hats but they don't play baseball? .....or are you one of those idiotic bitches that think Reebok/Nike/Adiddas only market their shoes and appareal to athletic athletes? Reebok already cut the check and it ain't no refund so they might as well stay amicable and salvage their business relationship.

  • Anonymous

    That's the only way this fat man can get laid, you ain't even know it

  • Anonymous

    you can tell his a fake character just by watching his interviews

  • Anonymous

    Gunplay's Maybach Music Group chain is still in G-Unit's possession. If Ross was a real nigga he would have done something.

  • Anonymous

    who gives a f*ck what this fat f*ck wakes up and decides to wear. he still wears is because he had an endorsement and still has a closet full of kicks and shirts. Slow news day

  • ross wins

    So many other rappers have said far worst than ross. But arguing with ross haters is a lose lose. em,dmx,biggie,big pun and countless others have mentioned rape. Yet the pure hate in your heart for ross says poppin a molly is worst than butt fucking kids or raping a 15yr old daughter smh. This site needs to be revamped

    • Anonymous

      Actually Ross did diss Eminem. He was hoping eminem would beef with him so he could really blow up and maybe go plat for once LOL

    • Anonymous

      People are just weird like that, they blame Ross for 50-Cent losing his rap-career....they treat Ross like he dissed their hero Emenim. I could care less if Ross spent a year working as a CO when he was 19, I got family in the Feds and family that's CO's and we all take care of one another. Sadly we live in a world where people have more love for crack-dealers than they do for the COs who keep the child-molesters and klansmen locked up away from our community. The white-trash Emenim made racist raps songs before he got signed, he's the biggest fraud in HipHop.

    • Anonymous

      the hate got nothing to do with him having to rape bitches to get his dick wet. hes a mediocre rapper and the biggest fraud we've seen thus far.

  • OUCH!

    "Reebok old, i "just dot it" nikka" Jay-z feat. rick ross fuc*witmeyouknowigotit

  • Anonymous

    What a bitch nigga! They fired yo ass and fucked up your money over some bullshit lyrics. He even apologized after all that shit. A real nigga like 50 or Gucci would never apologize for his lyrics after he lost an endorsement. Now instead of moving on hes trying to get back in their good books. We can now look forward to hearing about Reebok in every Ross interview for the next year.

  • dentaldamboy

    Rick Ross always goes platinum each time. His sales were just heavily tazed by the government. They could not be included as a result.

  • Anonymous

    He should had his franchise license terminated by Wingstop. Dropped by Ciroc and everything. Those women protesters should have went super hard on his ass and really fucked his money up. We dont want this fraud in rap anymore.

    • Chris Etrata

      Im not the guy that wishes death on anyone but he really has to do something about his weight before it kills him.

    • Anonymous

      I pray ever night that he has a massive heart attack and falls down the stairs

    • Chris Etrata

      Rick Ross sucks. Do you think his body weight could kill him soon?

    • Anonymous

      Ross could never own that shit. 600 restaurant yeah right!

    • Chris Etrata

      My mistake but with Rick Ross body fat doing the promotion you would think he owned Wingstop. It's more likely that they will sell the chain to him than Wingstop dropping him. Why is that horrible song, UOENO in the top 20?

    • Anonymous

      Wingstop Restaurants, Inc. is a chain of nostalgic, aviation-themed restaurants where the sole focus is on chicken wings. Wingstop locations are decorated following a 1930's and 1940s "pre-jet" aviation theme. The restaurant chain was founded in 1994 in Garland, Texas, and began offering franchises in 1998. Since then, Wingstop has grown into a chain with more than 600 restaurants either open or in development. The chain has its headquarters in Richardson, Texas. shit was founded back when he was locking niggas up and searching their bums for drugs

    • Anonymous

      no he owns a few franchises/restaurants, Wing Stop is a large corporation anyone can open one if they have the paper.

    • Chris Etrata

      I think Rick Ross owns Wingstop.

  • zlander

    He's 100% right though, its just entertainment. People should be up in arms when a movie or TV show depicts date rape too.

    • Chris Etrata

      They show date rape as a negative thing followed by consquences. This line was just thrown in like it was no big deal.

  • Anonymous

    He wasnt still rocking with Reekbok right after they cut his deal He was so bitter he was posting pics of instagram of him wearing Jordans

  • foreal

    BREAKING NEWS!!!! Eminem wears Jordans and Pharrell wears BBC. back to you at the studio Phil!

  • Chris Etrata

    I never mentioned race in my arguement. I was just comparing 2 rape songs. Do you prefer UOENO or Blurred Lines?

  • Anonyous

    "you got a daughter older then 15, imma rape her" - DMX

  • Nick

    50 and Ross need to end their beef and work together. With 50's hooks and Rozay's beat selection they would be an UNSTOPPABLE DUO!!

  • COCA

    ONE DAY YOU COMPLAIN THAT HE'S A FRAUD... NEXT DAY YOU TAKE HIS LYRICS LITERALLY... DEFINITION OF HATE.

  • dunk

    I mean who cares about those lyrics? every one should know that NOTHING he says is legin anyways, fakest most over rated piece of shit in the industry for sure

  • Ricky Rozay

    Watch all these bitch ass 50 cent dickridin niggas comin on here with the same old lame ass jokes. ur boy 50 aint out there doin shit, Rozay still runnin the game, Reebok or not Ross always makin them boss moves. Bawse!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    • Anonymous

      So anyone who hates Ross is automatically a 50 cent dickrider now? Maybe we just dont like frauds! Cant believe how hard to go for a fucking cop

  • Buggy

    Ross is an amazing Hustler....he came in the game w/ his solo debut in 2006 and here it is 2013 and his label just dropped a #1 album and his crew has multiple endorsement deals from Ciroc to Nike, to Belaire to Reebok, to Puma....etc etc etc. It's a pleasure to see so many Blacks and Latinos working together under the MMG umbrella and making an honest living doing what they love! I'm really looking forward to Self Made 3 and seeing Rozay showcase his roster and let them get some shine and spotlight to help further their careers.

  • Anonymous

    but nobody rocks reeboks anyway

  • Ricky Rozay

    fuck with me you know i got it

  • Chris Etrata

    Which rape song do you hate more? UOENO or Blurred Lines?

  • Chris Etrata

    UOENO is inspiring people in the wrong way. It's used as a rape anthem. It's in the top 20 while better songs get left out. Why do people prefer shitty things such as UOENO? And before you point out eminem using rape and homophobic lyrics, his lyrics were meant to be of shock value. This line was slipped in like it was no big deal.

  • Anonymous

    like a hoe, even if he's dropped he still begs for them hahaha

  • 50 Cent

    Jimmy says he can get me an endorsement for toilet paper. Fitting considering my album Street King Immortal is pure shit.

  • Anonymous

    Reebok paid Ross regardless. On to the next multi million dollar endorsement.

  • chillin

    The closest to rocking with Reebok he's going to get is when his fat ass has a seizure again.

  • LOL

    LOL after Meek has been screaming "Fuck Reebok, we PUMA over here" Damn man i wish people were not so fucking fake and wack WHY MEEK AND ROSS ALWAYS GOTTA HAVE A DOUBLE STANDARD if you say something, mean it, rock with it, stand by it. Tomorrow all of MMG will say REEBOK is gay and that they only rock sketchers. GTFOH

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